Frisky Wife

In massaging her scalp, this girl uses up-and-outward strokes with a scalp brush designed for this purpose.

By Alicia Hart

Nervous tension affects the beauty of your hair as well as your skin. No doubt you’ve had days when your scalp felt extremely “tight.” This is a sure sign that you’ve neglected to give it the necessary stimulation.

Daily scalp massage is just as essential to hair beauty as weekly shampoos and nightly brushings. The oil glands beneath the scalp’s surface contain the natural oil which provides your hair with glow and luster. Frequent massagings make for even distribution of oil throughout your hair.

Here are two professional methods of scalp massage. First, using your favorite hair cream, apply a little to your finger tips. Place your thumbs at the back of your head and let your fingers, not your nails, massage your scalp thoroughly. You’ll know if your doing it correctly, because you’ll feel your scalp “loosen” and relax.

It is important you know the difference between scratching your scalp wilh your finger tips and rotating it with your finger tips for greater stimulation. Starting at the base of your neck, work slowly towards the sides of the head. Then work over your ears towards the front of your scalp.

The second method employs a plastic massage brush. This brush contains bristles to act as extra fingers for thorough massage. Using the brush, be sure to massage that section of scalp at the hairline, for that is where some of your powder and makeup collects.

From the Edwardsville Intelligencer. Edwardsville, Illinois. February 7, 1951.

By Lois Leeds

NOTE: Leaflets will not be mailed unless ordered within nine weeks after publication date.

Harmonizing Lips and Nails

HOLLYWOOD, Feb. 27. — There are just two ways to solve the problem of which shade of nail polish to buy. The easiest is to match it with your lipstick. This is always correct, but it does limit your choice of wardrobe colors.

The other way is to harmonize rather than match the two. This method, has the approval of Max Factor, jr., Hollywood make-up adviser to the film stars. Because it permits a greater variety in her personal color scheme, Carmen Lorales, who played one of the feminine leads in “The Long Voyage Home,” prefers this harmonizing of shades.

Keynote Color

Whichever system you follow, remember that lipstick should be selected first. Don’t be tempted to buy a luscious shade of nail polish or harmonize your lipstick with it. Do just the opposite.

Your lipstick is the keynote color of your entire cosmetic grooming. People look at your lips before they notice your fingertips. Real artistry comes in when you harmonize the three color high spots – lips, nails and costume. This is not quite so simple as a two-color scheme, but it has greater possibilities for flattery and variety.

Lipstick Trio

Lipstick itself should, of course, be chosen to complement your natural skin tones – This does not mean, necessarily, that only one shade of lipstick is possible for each woman. You’ll find that you can wear at least two different shades — one darker, one brighter.

Sometimes you will blend the two, sometimes you’ll use the darker one for daytime and the other for evening. It’s a good plan, too, to have a shade that hardly tints your lips to use when you are not striving for decorative effects but want to look perfectly natural.

Posed by Max Factor, jr., and Carmen Lorales for Lois Leeds.
Your lipstick is the keynote color of your cosmetic grooming. Harmonize your lips and nails with your costume.

Nail-Polish Wardrobes

For a complete nail-polish wardrobe to use with these three shades of lipstick you’ll want besides, a matching set of nail polishes several harmonizing shades in lighter or darker tones. The latter you will select with your favorite clothes colors in mind. Combining in this way the two methods of choosing nail polish shades you can be sure to have the right cosmetic harmonies at all times.

Today’s Beauty Questions

Dear Miss Leeds – I have to wear my fingernails very short because of my work. My hands are short and broad. Should I wear dark nail polish?
Clarabelle.

Answer – Dark polish will make your hands seem shorter and will call attention to the stubby nails. Better use a light shade, harmonizing with but not matching your lipstick. Cover half-moons and tips of nails with the polish when nails and fingers are short.

Dear Miss Leeds – How can I remove blackheads from nose and cheeks so that they will vanish forever? I take them out one day and they are back the next.
Lou Bonnie.

Answer – You cannot solve this problem in a day, or a month. Not only must the skin be cleansed thoroughly every day, at least twice with a warm complexion brush, warm water and soap, but it must be stimulated and refined. please send me a three-cent stamped, self-addressed envelope for my folder “Care of the Skin.” This tells how to banish the blackheads, not by magic, but by patient day-by-day treatment.

From The Charleston Gazette. Charleston, West Virginia. February 28, 1941.

By Alicia Hart

The blank facial expression of a child’s drawing is a thing that disturbs many adults without their quite knowing why. The essential features are there, but still there’s something missing — the eyebrows.

Eyebrows are important — yours quite as much as those a young artist adds to his picture with a couple of enexpert pencil strokes. With the proper eyebrows your eyes become more beautiful and expressive, and your entire face gains balance and importance.

There are three major eyebrow problems, according to Max Factor, Jr., Hollywood make-up stylist. Those that are unruly or to thick may, as a rule, be easily remedied. Too-thin ones offer a bigger challenge.

If your brows are of basically good formation, yet still fail to frame your eyes as they should, chances are that control is the thing that’s lacking.

There’s no need to dim your beauty with masculine-looking bushy eyebrows. Make a habit, urges Factor, of brushing them regularly. A bit of petroleum jelly, smoothed on before you begin brushing, will help bring them into line.

If the basic shape is good, following the contours of your eye sockets, it’s a good idea to restrict your tweezing to the few strays that straggle beyond the edges. Often pointing-up of the tips is all that’s necessary.

If your problem is too-abundant eyebrows that shadow far down into your lids, brushing is not the sole answer to your problem. A skillful reshaping is called for. First study your brows and determine what part of the natural line should be retained.

As a rule, the upper part of most women’s eyebrows are in perfect line with the bony arch and should not be changed except for elimination of stragglers.

Even up the upper edge and then tweeze the lower side of your eyebrows to conform with this. By clearing the area between your eyes and your brows in this manner, you can highlight your eyes, make them appear larger.

The eye-socket should again be your guide if you’re faced with the task of placing eyebrows where nature has forgotten to grow them.

In this case eyebrow pencils, not tweezers, are your best allies. Begin by drawing a single shadowy line along your brow arch to act as a guide. Shadow this line with your fingertip.

Then, with a very sharp pencil point, draw on brows, making one “hair” at a time with short, sure strokes. Dull the sharpness of this effect with your fingertips.

To avoid a look of obvious artificiality, use both a black and brown eyebrow pencil to produce a two-toned effect. First create an arch of black “hairs,” and then feather brown ones over them.

This two-color trick is an important one for anyone who uses an eyebrow pencil to remember. If your brows are very dark, avoid using a jet black pencil, advises Factor. A brown one is best, to create a proper illusion of light and shadow.

Text taken from the Edwardsville Intelligencer. Edwardsville, Illinois. February 7, 1951

Manufacturers of cosmetics continue at this season of the year to create new beauty items which make the self-improvement routines of the average woman a great deal simpler. Everything Is being done to help the customer look the way she wants to look — In a minimum of time.

Brand new right now Is a pencil-shaped lip-coloring gadget, filled with creamy lipstick and tipped with a small sable brush, It enables anyone to apply lipstick in the approved Hollywood manner (with a brush) without having to carry both brush and container of lipstick in her bag.

The pencil is filled with lipstick which flows easily when the cap is turned. Turn the cap and the red cream flows out of the pencil Into the center of the brush. You first outline the lips with the brush, then fill In between the lines. Let the color set for a few moments before pressing a piece of cleansing tissue tightly between lips. This last step Is very important. Unless you blot with cleansing tissue, your lips will not have a smooth, evenly colored look.

New, too, are smartly packaged manicure kits that contain everything really needed for a home manicure and absolutely nothing that is useless or useful only now and then. The essentials are handily arranged to avoid waste of materials or time. One company makes an “over knee” kit which
is simply a sturdy band with a pocket at either end, The pockets are filled with manicure Implements and nail preparations. Put the band across your knee and you have everything necessary within easy reach.

For utter chic, there are: lipsticks with your monogram cut out on the case; a gold compact with a lipstick for a clasp; a trio of little perfume bottles in a snowball (nice for Christmas or for your own dressing table).

Taken from the Edwardsville Intelligencer. Edwardsville, Illinois. November 1, 1939.