Archive for the ‘Mother Knows Best’ Category

Because Being a Nurse is Just Like Being on Vacation….

Saturday, January 13th, 2007

“My mother wants to know how I can stand living in a stuffy little room without windows like the nurses she sees on TV.”

Unfortunately, Mother doesn’t know what it’s like to be a Saint Barnabas nurse. Most of our nurses live in a handsome, modern Garden Apartment complex close to the Medical Center. The spacious rooms are comfortably air conditioned . . . there’s an on-site swimming pool . . . and special bus service to and from modern surroundings. Large air conditioned rooms, each with its own TV . . . the latest equipment including the world’s largest hyperbaric chamber . . and, just as wonderful, new, automated devices that cut down on paper work so nurses spend their time nursing . . . not clerking. To make it all even better, Saint Barnabas is located in a beautiful suburban community just 55 minutes from New York City, near skiing, skating, shopping and the seashore. Sounds ideal doesn’t it? It is. Get all the facts in our colorful free booklet. Just mail this coupon . . . today.

Miss Anna E. Marks, Director of Nursing

SAINT BARNABAS Medical Center
Old Short Hills Road, Livingston, N.J. 07039

Please send full details on your nursing program:
Graduate ___ Student___
Name __________________________
Address ________________________
City ____________State____Zip_____

SAINT BARNABAS
Medical Center
Old Short Hills Rd, Livingston, N.J. 07039
An Equal Opportunity Employer

Taken from American Journal of Nursing. September 1969.

Posted in Good for What Ails You, Inspirational Advertising, Mother Knows Best | Comments Off

Bringing Up Baby

Friday, September 22nd, 2006

baby

One father finally took matters in his own hand. By agreement, Sonny was allowed to listen to his special television program each night. But this was the time father got home and wanted a little quiet. The Indians and puppets got to be too much for him. He rigged earphones on the set so that only Sonny can hear. It was easy to do, he claims. And now he has his quiet without going back on the agreement.

While they went for dinner, the old friend popped Baby in a chair and gave him a drumstick from the turkey. Mother was horrified. baby was delighted. He gnawed happily for a few hours. Mother rushed to the doctor the next day, with the tale of this unscientific and unsanitary event. Doctor beamed. “Splended. He should be eating what you eat now anyway. Gnawing is fine for those teeth coming in.” Mother crept off, chastened.

This business of talking in front of toddlers has gone out of proportion. Of course they understand
what you’re saying. If you’re distressing how they jump on furniture, they remember. And they’ll jump twice as hard next time. When he was a baby in arms, you talked to him. Now, why do you talk about him? Take note of the fact that he’s sure to be listening if he’s around. It’s habit. Furthermore, you will be spared the misery of his greeting your neighbor as Mrs. Dragon when she makes her long-awaited nosey call.

From the Flitchburg Sentinel. Flitchburg, Massachusetts. Oct 12, 1954.

Posted in Bonny Baby, Doting Dad, Mother Knows Best | Comments Off

Decorating the Family Home

Friday, September 22nd, 2006

mother son kitchen

Should you furnish your home, mother, entirely for:
A. Family ease?
B. Beauty?
C. Adaptability to family needs and attractiveness?
D. A three-ring clrcus?

Nearly every mother and homemaker is a victim of conflicts about her house. What shall she do? Allow the children to knock the old stuff about and be happy, or refurnish and then shoo them off to the
street or attic so the nice new rooms may repose in spiritual peace?

The latter course will only give her a worse headache, If she goes in for splendid things that may not be touched. To chase the family out or get upset every time a cushion Is crushed, is not my idea of bliss. On the other hand, if there is a very small family, say one boy or girl, with no disposition to romp, she may safely go in for antiques or fine pieces and expect them to last fairly well for another generation.

To my mind, “C” is the right answer. Furnishings should be adapted to the size, needs, dispositions and habits of the family one has.

Beauty is an elastic word, but It means more than anything eles, attractiveness. And attractiveness has more than a trace of good taste. It does not depend on money, for I have seen plain farmhouses, with not one visible feature that could be called artistic or expensive, that were so sweet and simple one could camp out In them forever and be called blessed. And money can buy monostrosities.

Beauty to me, means fitness, and that means utility. Nothing that just fills up for filling’s sake is lovely. It must have a place, some attractive color or line in Itself and be worthy of respect.

The nicest homes are those done in the popular Informal or semiformal style. But still, even with that, Bob won’t want his room done in pink, He wants shelves on which to keep his jars of worms and dried frogs’ legs. Sis wants her room to look pretty, but she, too, wants a place to live In rather than simply to admire.

Father wants his easy chair when he comes home tired, and, you, too, mother, have your little weaknesses about your comfort.

So It looks as though mere looks must make some little sacrifice.

Children love things that are new. They have, for some reason or another, greater respect for things acquired In their time, than for the hangovers of from before they were born, even though that time antedated them only by a year or two. Funny how it works, but I have seen it happen over and over.

Taken from the Edwardsville Intelligencer, Nov 1, 1939.

Posted in Home Decor, Mother Knows Best, Wifely Duties | Comments Off

Pholcogel: Tastes as Good as it Sounds!

Wednesday, September 5th, 2007

Don’t worry, Mum! Even though little Timmy has a grimace on his face, knowing what he’s about to swallow, you can rest assured that you won’t spill his cough syrup, no matter how drunk you are!
His sweet little head will hit the pillow and it’ll be lights-out in no time! You can bet your new backless leopard-print nightie on that! Thank heavens for Pholcogel. Because every Mother deserves a little peace and quiet, or a lot of fun, sometimes!


(click image for a larger view)

Forget those sticky spillable cough syrups!

Pholcogel the unique
non-spill jelly is here!

When coughs come round this winter, use new Pholcogel: the quick-acting cough suppressant in a tube. Squeeze the tube, and out comes a good-tasting jelly that stops coughs in next to no time. Knock the tube over, and out comes nothing at all … new Pholcogel can’t spill. Kids love the raspberry flavour too. Ask your chemist for new Pholcogel. It costs just 96 cents.

Pholcogel
Brand of Pholcodine

cough suppressant jelly

Pfizer

Non-Spill Jelly Form

Modern plastic tube
with self-standing top.

From Woman’s Day. June 27, 1966.

Posted in Frisky Business, Good for What Ails You, Inspirational Advertising, Kookie Kids, Mother Knows Best | Comments Off

Quit Banging on that Darn Drum, Already!

Tuesday, October 3rd, 2006

Points for Parents

points for parents


*****************************************

mother boy drum 1

Mother: “If we pretend his noise doesn’t bother us, he’ll soon stop. That’s better than fighting with him.”


mother boy drum 2

Mother: “You may pound on your drum in the house when we’re alone, but grandmother and I want to talk to each other now.”

Consideration for others cannot be developed by ignoring inconsideration.

Taken from The Daily Review Hayward, California. April 27, 1959.

Posted in Kookie Kids, Mother Knows Best | Comments Off

That Peach-Bloom Skin!

Thursday, August 9th, 2007


(click image for a larger view)


You darling, you!

THE WORLD ADORES THAT PEACH-BLOOM SKIN

“OLIVE OIL IN SOAP”
say doctors, “to keep skin lovely”

YOU darling, you! With your velvety, petal-smooth skin! For beauty’s sake, let’s hope mother knows how to keep that skin of yours enchanting as the years go by.

When you were a tiny baby, olive oil was the doctor’s prescription for your sensitive skin. And, of course, he prescribed an “olive oil soap.” Because such a soap is infinitely kind to tender skin.

Palmolive is made from a blend of olive and palm oils – a secret blend which has made it the ideal beauty soap for all types of skin.

Olive oil – nothing else – gives it that soft, olive-green color, a color that assures you of natural purity and safety. Olive oil, too, gives Palmolive a velvety lather, which gently penetrates the tiny pores, freeing them of accumulations easily . . leaving skin soft, smooth, gloriously clear and fresh.

Mother, buy three cakes today. Start tonight – to use this 2-minute treatment, for yourself and baby, both ; massage Palmolive’s soothing lather well into those tiny pores. Rinse with warm water, then with cold. You’ll soon discover that “schoolgirl complexions” depend on natural, wholesome care. And your beauty, as well as baby’s, will be protected by Palmolive – the soap of youth.

P.S. Are you schoolgirl complexion all over?
Use Palmolive for the bath, too.

PALMOLIVE . . . the soap of Youth


This much olive oil goes into the making of every cake of Palmolive.

THE PALMOLIVE-PEET CO.
U.S.A.
PALMOLIVE
PURE SOAP CONTAINING PALM AND OLIVE OILS


Detail of Ad Illustration

From The Saturday Evening Post. 1933.

Posted in Bonny Baby, Good for What Ails You, Inspirational Advertising, Mother Knows Best, Primping Properly | Comments Off

The Family that Steals Together, Stays Together!

Tuesday, April 17th, 2007


(click image for a larger view)

Look what happened when we STOLE DAD’S SOAP!

Another date with Jim, Mom. He says I’m his number one girl these days!

Yes, ever since you started using Dad’s Lifebuoy! -It’s wonderful how it stops “B.O.” and men do like a girl to be dainty!

• • • • • • • • • • • • • •

Johnnie hasn’t had a cold this winter.

Well, I make him wash his hands often with your Lifebuoy -It helps remove germs you know!

• • • • • • • • • • • • • •

I used to be ashamed of my grimy “warworker” hands, Mom -But not any more!

The new Lifebuoy gets them really clean doesn’t it!

• • • • • • • • • • • • • •

You can’t help perspiring, working in a hot kitchen; that’s why I’ve changed to Lifebuoy, it stops “B.O.” and I particularly like the way its new vanishing scent disappears so quickly!

Try it now Better than ever NEW LIFEBUOY
From head to toe it stops “B.O.”

Guaranteed by Good Housekeeping
Replacement or Refund of Money
If Defective or Not As Advertised Therein

LIFEBUOY HEALTH SOAP

Use It Daily!

NEW Added Ingredient

NEW Vanishing Scent

SAME Protective Lather

From Good Housekeeping Magazine June 1943

Posted in Dependable Husbands, Doting Dad, Good for What Ails You, Inspirational Advertising, Keen Teens, Kookie Kids, Mother Knows Best, Primping Properly | Comments Off

Too Much Love Not Basic Cause Of Spoiled Children

Saturday, September 23rd, 2006

picnic

CORVALLIS Ore. — Fear of spoiling children has become a serious hurdle to “good mothering and fathering” in recent generations, a family life authority believes.

Mrs. Katherine Read, head of the Oregon State College family life and home administration department, says the fear of spoiling children with “too much” love and attention has created a “bogeyman” for parents.

To overcome the problem, she recommends a big, “natural” dose of mother and father love.

Too many young mothers are afraid to pick up a crying child because of fear it will spoil him Mrs. Read believes.

So the mother does not respond, the infant continues to cry, and both are unhappy, Mrs. Read points out. Mothering loses some of its satisfaction in this situation.

Mrs. Read says there is no doubt a child can be spoiled. But “too much love” isn’t a basic cause, in her opinion. Lack of love may be, however, because the unsatisfied child continues to seek love and attention and becomes “demanding” or spoiled.

The spoiled child is one, too, who has been deprived of responsibilities which are rightfully his and deprived of facing consequences of his acts. For example, he is the child whose mother tried to stop his crying when he slipped and fell by pretending to “spank the naughty old chair” instead of giving him comfort for the fall and explaining how it happened. The explanation lets the child face reality and to learn to modify his behavior, Mrs. Read explains.

Taken from the Mansfield Observer. Mansfield, Ohio. May 30, 1956.

Posted in Bonny Baby, Doting Dad, Kookie Kids, Mother Knows Best | Comments Off