Archive for the ‘Inspirational Advertising’ Category

“Schoolgirl Complexion” All Over!

Wednesday, August 8th, 2007


(click image for a larger view)

It’s amazing the way Palmolive has helped my complexion! I’m so glad you told me why it’s good for dry, lifeless skin!

I prefer it, too, for my bath – particularly in hot, sticky weather! Palmolive’s soothing lather is so refreshing, leaves skin smooth!

Lovely skin from head to toe for the girl who bathes with Palmolive!

There’s a good reason why Palmolive is so good for dry, lifeless skin! It’s made with olive and palm oils! That’s why it’s lather is so different! It cleanses thoroughly yet so gently that it leaves skin soft, smooth, soothed!

And that’s why Palmolive is such a delightful bath soap, too! Its rich, gentle-cleansing lather removes perspiration odor, dust and dirt so completely – and helps keep your skin lovely from top to toe – “Schoolgirl complexion” all over!

Made with olive oil!
That’s why Palmolive is so good for keeping skin soft and smooth!

Palmolive Ad from 1940.

1953 Hotpoint Electric Range

Wednesday, October 4th, 2006

1953 hotpoint electric range

Bush Radio

For Mother
Mother’s Day
May 10

. . . . . Your Hostess –
With The Mostest . . .
On The Ball!

she will be delighted with

A New 1953
Hotpoint
Pushbutton Automatic ELECTRIC RANGE

$169.95 Up

• The fastest, finest electric range ever built – and the most completely automatic! New Time Center automatically starts and stops baking, roasting, and times the built-in deep-fat fryer. It’s all new!

• Built-in deep-fat fryer • Color-Keyed pushbuttons
• Storage and warmer drawers • New Golden Bake unit
• New 36-in. top light

New Calrod Golden Fryer

Now, as a part of your new Hotpoint range, a built-in deep – fat fryer! Automatic temperature control and automatic timing.

We install and service every product we sell
Bush Store

From the Atchinson Daily Globe. Atchinson, Kansas. May 3, 1953.

A Range To Die For!

Wednesday, October 18th, 2006

norge gas range 1

A GREAT NEW GAS RANGE

NORGE
Super Concentrator

LOOK AT THESE FEATURES!

1. EASY-CLEAN OVEN arsured by smooth one-piece interior, made with rounded corners, completely lined with lifetime porcelain. Rack guides are integral part of oven lining . . . easy lo keep clean.

2. MODI – FIRE OVEN BURNER assures stow, even heat for uniform roasting, baking, oven-canning; or a very high temperature for fast baking, broiling, etc.

3. COMBINATION OVEN VALVE and HEAT CONTROL maintains a constant set temperature for any kind of roasting, baking, oven running, etc., from a low of 250 degrees F. up to 550 degrees F. Locked when in off position.

4. HEAVY BLANKET TYPE INSULATION on sides, back, door and top keeps heat in the oven for economy and keeps the kitchen cool for comfort.

5. OVEN VENT IN BACK RAIL directs oven cooking vapors away from the wall, helps to keep kitchen walls clean.

6. NORGE SUPER-CON-CENTRATOR BURNERS WITH REFLECTO-PLATES. This revolutionary Improvement eliminates grates. Directs heat to center to prevent heat loss. Reflecto Plate prevents downward heat loss.

7. HANDI-HI BROILER smokeless type, with gravy well in front, located at convenient height that brlngs you new ease in broil- ing . . .no stooping. Smooth porcelain finish easy to clean.

8. HANDY ROLLER BEARING UTILITY DRAWER provides space for the smaller articles most frequently used in cooking.

9. FLUSH BACK permits the range to fit snugly around the baseboard and against the wall … Improves kitchen appearance. Oven vent on front ot range directs vapors away from the wall.

10. NON-TILTING OVEN RACKS which slide smoothly in embossed guides make it easy to pull out roast, baking, etc. “Stops” prevent pulling racks too far. A slight lift releases them
for removal.

norge gas range 2

These are but a few of the outstanding features which prove that this beautiful modern de luxe
Norge gas range saves time, work and money and makes cooking a real pleasure because heat can be accurately set to produce desired results. No old-fashioned grates. Patented Super- Concentrator Burners save fuel every day and give this the most beautiful top on any gas range.

ONLY $104.95

WITH FAMOUS
SUPER-CONCENTRATOR
FUEL SAVERS
REFLECTO-PLATE
HEAT SAVERS

SEE THIS GREAT NEW GAS RANGE TODAY

CHARLESTON MAYTAG CO.
161 Summers St. Plionp. 34-653

CAVENDER FURNITURE CO.
713 Kanawha St. Phone 32-3S1

HILDRETH SERVICE
514 D St. South Charleston

L.B.M. MAYTAG CO.
185 Summers St. Phone 37-933

McKEE’S, inc.
10 Capitol St. Phone 24-151

HAGER-NORGE APPLIANCES
104 VI. Washington Phone 34-923

CHARLESTON ELECTRICAL SUPPLY CO., DISTRIBUTORS

SEE NORGE BEFORE YOU BUY!

From The Charleston Gazette. Charleston, West Virginia. February 28, 1941

Ad-mazing Links!

Tuesday, September 5th, 2006

kool-aid-purple

Fantastic advertising prints. Mainly cars, some household and outdoor scenes:
Plan59

Old Spice ads:
1950s Ads

Magazine ads and logos for televisions:
TV History

A humorous look at cigarette ads. Not promoting smoking here, but you’ve got to admit that cigarettes are great props for glamorous poses in vintage art. And, contrary to popular belief, it appears that Santa Claus did not really smoke a pipe, but a cigarette!:
Truth In Advertising

Aussie Ad Artifacts

Saturday, September 30th, 2006

australian army nursing

RAANC
Royal Australian Army Nursing Corps

A worthwhile career for the modern young woman!

Army nursing offers you excellent training, interstate travel, attractive uniforms styled for summer and winter, good accommodation and above all – the satisfaction of service in a fine tradition.

You start your Army life with five weeks training in Sydney followed by a nursing training course at Healesville, Victoria. Later you can specialize in Operating Theatre work or Dental nursing if you wish.

You’ll enjoy the life – the work is interesting and important – while off duty you’ll find lots to do in the company of your nursing companions.

If you are 18-30, single and permanently resident in Australia, Army nursing could be your great opportunity.

FOR FULL DETAILS
————————–
MAIL THIS COUPON TODAY

Colonel E. N. DOIG, R.R.C.
Matron-in-Chief R.A.A.N.C.
Albert Parks Barracks, MELBOURNE
Please send me information about Army nursing.

Name……………………………………………………….
Address……………………………………………………
………………………………….State……………………..
BLOCK LETTERS PLEASE

Issued by the Director of Recruiting

• • • • • • • • • • • • • • • • • • • • • • • • • • • •

dewitts unbearable

‘UNBEARABLE’
indigestion?
———————
find quick relief
Australia’s favourite way with
DeWitt’s Antacid Powder & Tablets

Taken from Woman’s Day. Australia. August 2, 1965.

Because Being a Nurse is Just Like Being on Vacation….

Saturday, January 13th, 2007

“My mother wants to know how I can stand living in a stuffy little room without windows like the nurses she sees on TV.”

Unfortunately, Mother doesn’t know what it’s like to be a Saint Barnabas nurse. Most of our nurses live in a handsome, modern Garden Apartment complex close to the Medical Center. The spacious rooms are comfortably air conditioned . . . there’s an on-site swimming pool . . . and special bus service to and from modern surroundings. Large air conditioned rooms, each with its own TV . . . the latest equipment including the world’s largest hyperbaric chamber . . and, just as wonderful, new, automated devices that cut down on paper work so nurses spend their time nursing . . . not clerking. To make it all even better, Saint Barnabas is located in a beautiful suburban community just 55 minutes from New York City, near skiing, skating, shopping and the seashore. Sounds ideal doesn’t it? It is. Get all the facts in our colorful free booklet. Just mail this coupon . . . today.

Miss Anna E. Marks, Director of Nursing

SAINT BARNABAS Medical Center
Old Short Hills Road, Livingston, N.J. 07039

Please send full details on your nursing program:
Graduate ___ Student___
Name __________________________
Address ________________________
City ____________State____Zip_____

SAINT BARNABAS
Medical Center
Old Short Hills Rd, Livingston, N.J. 07039
An Equal Opportunity Employer

Taken from American Journal of Nursing. September 1969.

Because Nothing Says Thanksgiving Like A TV Dinner!

Saturday, November 18th, 2006

banquet turkey dinner

Ye Indians are hungry tonight! Be a friendly Pilgrim and serve your little tribe a real turkey dinner. Besides tender slices of succulent turkey, there’s old-fashioned dressing, fresh-tasting peas, and mashed potatoes. Expensive? Indeed, no! Just tastes expensive!

thank goodness for Banquet frozen foods.

Banquet Turkey Dinner
Banquet Beef Dinner Banquet
Fried Chicken Dinner
Banquet Ham Dinner

From Look. November 17, 1964.

Better than Being Dead

Tuesday, April 10th, 2007


(click image for a larger view)

Read how the common house-fly could wipe out your family

YOU MAY BE REVOLTED BUT THAT’S BETTER THAN BEING DEAD!

Straight from manure heaps and filthy garbage, flies come into your home swollen with dirt and germs. Each fly is covered with myriads of tiny, sticky hairs – and each hair can carry enough infection to wipe out your family.

Whatever they touch, food, plates, cutlery, even if they just brush it as they pass, immediately becomes a breeding ground of germs.

The eating habits of flies are even more disgusting. The moment the toothless fly lands on your food, it vomits an infection-charged fluid to liquefy it before eating, then sucks through its hairy, syphon-like mouth. Medical research recognises the common house-fly as one of the greatest potential dangers to community health.

Flies can carry such deadly diseases as POLIO-MYELITIS, TUBERCULOSIS, DYSENTERY or GASTRO_ENTERITIS into your home . . . on to the very food you eat. Your surest protection against fly-borne diseases and all insect pests is “Cyclone” screenwire on doors and windows. Decide NOW – see your hardware dealer without delay.

Protect your Family, your food from all insect pests

FLY PROOF YOUR HOME NOW WITH Cyclone SCREENWIRE

Manufactured by
CYCLONE COMPANY OF AUSTRALIA LTD.

Ad, circa 1950s

Bronzed Baby Shoes as Lovely . . . Ashtrays??

Thursday, October 5th, 2006

bronzed baby shoes

Bronzed Baby Shoes

ENTIRE LINE NOW AT REDUCED PRICES

For the first time in many years the incomparable line of MASON MASTERPIECES is now available at big savings (for 7 days only).

You’ll treasure for years Baby’s first shoes, preserved forever as Bookends, Ashtrays, Picture Frames.

Take advantage of Big Savings
Order now for Xmas gifts.
Insist on the finest
MASON MASTERPIECES
they have no equal.

Bookends with well designed, graceful backs, felt-base. A grand gift for Dad’s office desk. $10.20

Ashtrays as low as $5.30

Picture Frames as low as $11.05

W.C. Goodwin, Inc.

356 MAIN ST

For 56 Years A Good
Place To Buy Good Shoes

Taken from The Flitchburg Sentinel. Flitchburg, Massachusetts. October 12, 1954.

Control Yourself

Wednesday, December 13th, 2006

control yourself

When A Headache Makes You Tense, Irritable CONTROL YOURSELF

ONLY ANACIN has this special combination of ingredients to relieve pain fast ALSO its tension and irritability.

When headache pain strikes, you can feel tension building up. You get irritable – often lose control of your temper. So take 2 Anacin Tablets at once. Tension headaches (by far the most common kind) need the strong yet safe medication in Anacin and only Anacin has this special formula.

Anacin works fast! In 22 seconds after entering the bloodstream, Anacin is speeding relief to your headache. Not only does pain go quickly, but also its emotional tension, irritability and depression. With Anacin you experience remarkable ‘all-over’ relief. You’re in control again.

You’ll see, Anacin is like a doctor’s prescription. That is, a combination of ingredients. A special combination with a particular ingredient missing from aspirin and still missing with buffering. The big difference in Anacin makes the big difference in the way you feel. See if Anacin doesn’t work better for you.

Contains the pain reliever doctors recommend the most

ANACIN 100 Analoesic tablets

Fast Pain Relief

Headache • Neuralgia • Neuritis

From Look. December 3, 1963

Do You Long For The “Good Old Days”?

Friday, September 22nd, 2006

good old days ad

The “good old days” had much that was quaint — and much that we would laugh at today. Ask your grandmother to tell you something about the “good old days” — about a shopping trip, for instance.

She’ll recall how she trudged to the store with a basket of eggs. How she traded them for barrel sugar and whole-bean coffee. She can tell you about Shiftless Joe who could squirt “tobaccy juice” 10 feet to the sawdust box around the pot-bellied stove… and about the cat that slept in the cracker barrel!

Would you want to buy the family food from the old cracker-barrel store?

Answer that question for yourself next time someone tells you that advertising is costing the American household millions of dollars a year. Answer it with careful deliberation, remembering that without national distribution, made possible by advertising, modern stores and tested goods in sanitary packages would no longer be sold. As sure as a cat slept in a cracker barrel, we’d be back in the “good old days.”

How about the cost of advertising? Actually advertising costs only a small fraction, often only 1/50 cent, on an article.

That, however, is not the way to judge advertising cost. What of the cost of advertising as long as the goods we buy cost less? And it is a fact that most of the pure, clean, high-quality foods of today cost less than the unbranded, doubtful-value goods of yesteryear.

UPHOLD AMERICAN STANDARDS
…BUY ADVERTISED BRANDS

This is one of a series of advertisements prepared by the Advertising Club of St. Louis, showing consumer benefits gained through advertising.

If it can be sold, an Intelligencer want ad will sell it.

Taken from the Edwardsville Intelligencer. Edwardsville, Illinois. November 1, 1939.

Dunno Why They Used a Llama, But It’s Got me Sold!

Thursday, May 17th, 2007


(click image for a larger view)

The people who rely on us always get the best out of life…

It may seem funny to a llama, but everyone is having a wonderful time. Their enjoyment, their laughter and happiness is shared, and so is the contentment of being a family. This is the reward for any man who concerns himself with the well-being of his wife and children, and plans the future so that the financial means and the security will both be there when he, and his family, need them. What is required, The Standard know best how to provide: expert advice and guidance in the ways of life assurance, and the selection of exactly the right policy for the right purpose. With good reason, The Standard policy-holders know we are always as good as our words . . .

‘Yours for Life’

The Standard
Life Assurance Company

Established 1825: assets exceed £450,000,000
Head Office: 3 George Street, Edinburgh, 2.
London Offices: 3 Abchurch Yard, Cannon Street,
E.C. 4, and at 57/58 Pall Mall, S.W.1

From Reader’s Digest, Britain. September 1965.

Fashion AND Protein?! I can’t believe it!

Monday, October 23rd, 2006

plastic raincape

Repeating the
most popular offer
we’ve ever made

Big $1.50 Value!

This smart new taffeta-finish
PLASTIC RAINCAPE

Yours for only 50¢
with one label from
BREAST-O’-CHICKEN
HI-PROTEIN TUNA

Don’t miss this exciting bonus offer, brought to you by delicious Breast-O’-Chicken Tuna -the selected top-grade tuna, rated EXCELLENT for body-building protein!

Important: State size: Small, Medium or Large.

• Smartly fashioned!
• Attached hood!
• Less than 5 ounces!
• Case included!

Just send 50¢
and one label to:

————————————————————————————

BREAST-O’-CHICKEN TUNA, Box 2-B Hollywood, Calif.

I’m enclosing $________and________label(s) from Breast-O’-Chicken Tuna.
Please send me:

_________Raincape(s) SMALL
(size 32-34)

_________Raincape(s) MEDIUM
(size 36-38)

_________Raincape(s) LARGE
(size 40 and larger)

Name________________
(please print)

Address_______________

City__________________

Zone____State_________

Allow 2 to 3 weeks for delivery. Offer expires June 1, 1954.
————————————————————————————-

Taken from The Fresno Bee Republican. Fresno, California. March 25, 1954.

Feel the way you used to feel!

Wednesday, October 31st, 2007

New sanatogen selected multivitamins

Enjoy again the verve and bounding health you know you should have! Feel full of life again! Every single day, intake of certain vitamins is essential health. Here they are- seven scientifically selected vitamins to supplement your diet in the most positive and pleasant way… in orange-flavoured tablets you can chew or swallow maintain fitness.

Skimped meals, insufficient fresh fruit and vegetables, can cause listlessness and lack of energy – a loss of zest for life.


For All the Family.

Sanatogen Selected Multivitamins give the essential vitamins and minerals everyone needs daily.

They provide the vitamin and mineral balance that gives back the positive health that’s the key to enjoying life. One tablet a day helps build resistance, restore vitality… maintain fitness.

Less than 7c a day is a marvellous investment in bounding health!

Ask your chemist about Sanatogen Selected Multivitamins.

From The Reader’s Digest, April 1968.

Feminine Hygiene was Never So . . . Goofy

Thursday, April 12th, 2007


(click image for a larger view)

Isn’t it nice to feel so well-protected?

That’s because you get a polythene bodyguard built into every Kotex* napkin

All Kotex feminine napkins are soft, absorbent – and so secure

When you wear a soft, absorbent Kotex napkin, moisture stops right at the aqua polythene guard, built into the base. No chance of accidents!
Kotex gives you protection, absorency and comfort like no other napkin can!
Ask for Kotex Slenderline or Kotex Regular.
And while you’re about it, get the extra security of a Kotex feminine belt, too.

*Registered trade mark Kimberly-Clark Corp.

From Woman’s Day. June 27, 1966.

Get Frocked!

Tuesday, October 3rd, 2006

slim line frock 1937

Slim-Line Frock

PATTERN 9175

They’ll ask you what you’ve been doing to make you look so young, slim, and pretty – when you don this dainty Marian Martin “at home” style! There’s special chic to the pointed yoke, livened with a crisp frill and three jaunty buttons, and gathered sleeve repeating these gay notes! Slim ‘n’ trim is the straight-line skirt, fitted at the waistline by cleverly placed tucks and nipped in by a narrow adjustable sash. The simple pattern’s further clarified by its accompanying complete diagrammed Marian Martin sew chart.

Pattern 9175 may be ordered only in sizes 34, 36, 38, 40, 42, 44, 46 and 48. Size 36 requires 3 & 1/2 yards 36-inch fabric and 1 & 1/2 yards ruffling.

Send 20 cents in coins for each Marian Martin pattern. Be sure to write plainly your size, name, address, and style number.

Send your order to

WINNIPEG FREE PRESS
PATTERN DEPARTMENT

Taken from The Winnepeg Free Press. Manitoba, Canada. January 11, 1937.

Giant Blushing Skeezer

Tuesday, November 21st, 2006

giantlettuce

blushing vegetables

skeezer brand

What a gem of a site! Great colors, images, & designs, and a nicely written background on the history of produce crate labels. Go here for more delectable labels: Antique Produce Crate Labels

Guest Husband

Monday, April 2nd, 2007


click image for a larger view

What a really tempting and delicious first course – Batchelors wonderful tomato soup!

Guest Husband

“Geoff is away on business most of the week. The first time he arrived home unexpectedly there were only meat left-overs to eat. I ran to my neighbour, who most generously helped me with good things from her shelf of Batchelors canned foods. Gorgeous Batchelors soup, tender Batchelors peas, luscious Batchelors fruit – what a treat! Home from abroad, Geoff has awarded me nylons. He thinks I’m the wonderful one!” Give your family Batchelors foods today.

‘B’ for Batchelors

RECIPE FROM BATCHELORS BEE

Peaburgers (for 4 people)

1 can Batchelors peas; 2 teacups brimful stale breadcrumbs; 2 level teaspoons salt; 1/4 level teaspoon pepper; 1 tablespoon ketchup or piquant sauce; 1/4 level teaspoon mustard; 3 tablespoons thick brown gravy; pinch herbs; 1 egg (optional); 2 tablespoons chopped onion.

Chop and fry onions in a little fat and water until soft. Mash peas and mix all ingredients together including onions. With floured hands form into eight shapes. Fry in shallow fat for 10 minutes. Serve with potatoes and gravy.

Batchelors Wonderful Foods
English Canned
Soups • Vegetables • Fruits
BP/22/414/65

From Woman’s Weekly. April 15, 1950.

Holiday Headache?

Saturday, December 9th, 2006

alka-seltzer holiday

HOLIDAY HEADACHE?

If you’ve never tried Alka-Seltzer you don’t know how speedy relief can be!

When too much holiday cheer brings on holiday headache, bring out the Alka-Seltzer! Unlike pain pills, Alka-Seltzer is already a liquid when you take it. Ready to go to work instantly.Alka-Seltzer provides the effective pain-reliever, sodium acetylsalicylate, in a completely dissolved solution. In the first ten minutes-when you really need it-the system quickly absorbs more of this Alka-Seltzer pain-reliever.

When you want a moder effective pain-reliever (and a soothing stomach alkalizer) take two Alka-Seltzer tablets.

RELIEF IS JUST A SWALLOW AWAY

From Look. December 3, 1963.

How to Have More Fun in Bed

Friday, April 20th, 2007


(click image for a larger view)

Here’s How to Have More Fun in Bed!

enjoy the luxury of the MITCHELL Lullaby BED LAMP-RADIO

Flexible brackets fit any size or shape bed.

Individual switches permit using radio and lamp separately or together, as desired.

Tubular type lamp behind frosted lens provides restful high intensity light.

IT’S A BED LAMP!

IT”S A FINE RADIO!

BOTH IN ONE COMPACT UNIT!

Magnificent Reception. Advanced Superheterodyne radio provides powerful reception with clear bell-like tone. Built in “Air Magnet” eliminates aerial or ground wires. Covers complete broadcast band. For AC or DC.

A Perfect Bed Lamp – powerful tubular type lamp combined with special curved lens provides maximum reading-ease and eye-comfort.

Just imagine the marvelous convenience, comfort and enjoyment of having your bed lamp and radio in one attractive compact unit – within easy reach just above your head. Climb into bed with your favorite book or magazine – read under light that’s kind to your eyes while your favorite radio program plays softly in your ears. Sleepy- ? Just reach up – click – the light’s out, the radio’s silent and you’re off to a good night’s rest. Styled like a dream in gleaming plastic . . . compact . . . fits any bed. Think of it – only $29.95 for a lifetime of complete, luxurious bedtime entertainment! For more fun in bed – treat yourself to a “LULLABY!”

Own a “Lullaby” – and Relax!

Only $29.95 at better department and appliance stores, or order from:

MITCHELL MFG. CO., 2525 N. Clybourn Ave., Chicago 14, Illinois

Enclosed please find ___Check ___Money Order for $29.95
Send the LULLABY postpaid. I prefer ___Ivory ___Walnut

Name………………………………………………………………………….

Address………………………………………………………………………

City………………………………………Zone……….State……………

Another Outstanding Product Manufactured and Guaranteed by Mitchell

From Time Magazine. November 1949.

How Women Love Gossip!

Sunday, September 24th, 2006

gossip lingerie

. . . the luxury lingerie from 1 1/4 gns. (approx.)

Women who like luxury but have only so much to spend, who expect perfect fit, who appreciate that-something-better in form, in finish, in fabrics, know that only Gossip lingerie is good enough for them. Please yourself – the next time you go shopping ask for Gossip slips and knickers, panties, etc. You’ll buy them and wear them with delight that increases day by day!

In Nylon, Rayon and Pure Silk.

Look for the Gossip Label!

Gossip Ltd. Oxford Street, London.

I Married a Madman!

Monday, August 6th, 2007


(click image for a larger view)

“I married a Madman!”

“I suspected it when I first met him. After 3 years of marriage, I know!

“Would a sane man call you up from his office occasionally just to say sweet nonsensical things? No! My husband does!

“And sometimes… right out in public , mind… he takes my hand and squeezes it and says how smooth it is in … well, our private baby talk!

“I’ve got Ivory Soap to thank for keeping him nice and crazy about my hands.

“To think I was almost resigned to having strong washday soap make my hands red ‘n’ rough!
Goodness, I didn’t know Ivory’s velvet suds clean dishes fast as the strongest washday soaps!

“And was I pleased to see my hands whiter, smoother only 12 days after I changed to Ivory! Then I remembered … after all, Ivory is baby’s beauty soap.

“Woman to woman … just change to ‘Velvet-suds’
Ivory for your dishes! Costs only about 1¢ a day, you know.”.. .99.44/100% pure… It floats.

Trademark Reg. U.S. Pat Off. Procter & Gamble

Ad fromThis Week. 1942

If “tired” means “drunk”, then yes, Daddy is too tired.

Friday, October 20th, 2006

daddy is too tired

(And how much do you wanna bet that Daddy broke the plane, too?!)

When Daddy is too tired to care . . .

Help him back to active
good health with . . .

Parke-Davis
MYADEC

9 VITAMINS 11 MINERALS

When responsibilities and pressure of work
result in loss of appetite and skimped meals,
leaving him with a jaded. worn-out feeling,
MYADEC can provide essential vitamins and
minerals.

Just one capsule a day costs only 9d. (8c).
Ask your family Chemist about MYADEC.

Parke-Davis
100 YEARS
Better Medicines
For a Better World
1866 – 1966

MYADEC CAPSULES
HIGH POTENCY
VITAMIN – MINERAL
FORMULA

For the treatment of
vitamin – mineral
deficiencies

DOSE: 1 capsule daily
or as directed by the physician.

PARKE, DAVIS & CO.
SYDNEY

From Woman’s Day. June 27, 1966.

Lookin Good, Ladies!

Saturday, September 9th, 2006

blue swing red clasp

For those of you wanting to keep up with the newes… ..ummm… nifty-est fashions, we suggest you try these neat links! You’ll find a great range of quality vintage and vintage-style swing dresses, blouses, circle skirts, coats, hats, handbags, shoes, jewelry, lingerie, accessories and home items!:

American Vintage Blues

k8tykat

Daddy-O’s

Meow!

Sunday, September 2nd, 2007


(click image for a larger view)

You’ll be the woman he wants you to be!


All woman.
Cutex Purrrrrring colors on your lips and fingertips ar an open invitation.
More feline. Most feminine.
Pale yet vibrant. Wear them.
He’ll wonder what’s hit him. You’re not demanding attention yet he’s only got eyes for you. Wear them.
You’ll look wonderful . . . in the wickedest way of all.

Purrrrrring Colors by CUTEX

Purring Peach
Purring Pink
Purring Beige

From Woman’s Day with Woman. August 2, 1965.

Modernize Your Home With Natural Gas!

Wednesday, October 11th, 2006

women choose gas 1

Why 3 out of 4 Women Choose GAS for Modern Automatic Cooking

* “Economy Speed Burners Save Fuel and Time!”

* “More Delicious Cakes and Roasts With the New Precision Ovens!”

* “Nothing Like the New Simmers Burners for Waterless Cooking!”

* “And It’s the Cleanest Way to Cook!”

WHY is modem Gas Cooking the first choice of so many women like yourself?

Because it’s the only kind of cooking that gives you this double benefit: First, a fuel that delivers instant high heat and is completely flexible. Second, ranges with the very newest scientific advantages.

women choose gas 2

Here are just a few of the wonderful improvements in today’s Gas Ranges:

* Giant Burners with wider flame-spread for faster top-stove cooking!

* Precision Ovens that hold any temperature from 250 to 500 degrees!

* Double-quick, “Smokeless” Broilers that turn out more flavorful meats!”

These are just a few of the many new features in the new 1941 Gas Ranges. Go to your favorite appliance dealer TODAY and see for yourself why YOU need one of these new Ranges in YOUR kitchen. You’ll wonder why you’ve waited even this long!

United Fuel Gas Co.

Let Natural gas do the 4 Big Jobs – Cooking * Water Heating * House Heating * Refrigeration

Taken from The Charleston Gazette. Charleston, West Virginia. February 28, 1941.

Mom, Why is There Spaghetti in my Shorts?

Tuesday, March 27th, 2007

Automagically the gift every woman wants!
THOR
COMBINATION WASHER


click image for a larger view


Washes Clothes. . .
Just heap in the washing M’lady. . . flick the dial. . . and Thor’s agitator-action swirls out every particle of grit and grime. Then Thor overflow rinses the clothes as no other washer can. Dirt, soap and scum are flooded off . . . instead of being drained back into the fabrics. This Thor process equals eight ordinary rinses. Thor then “spins” the clothes ’til they’re 20% drier than wringer-dry. Some pieces you can iron immediately. And the average household wash for four people is done in less than an hour!

Washes Dishes . . .
A swift switch of inner tubs (it takes just 90 seconds) and Thor is a dishwasher to wash crockery, cutlery, glassware – a table service for six in one load – and all the pots and pans, too. Detergent-charged hot water sprays away the grease. . . gets dishes sparklingly, hygienically clean. “Fanned” air does the drying. Imagine, the washing-up and drying-up over and done with in just about four minutes! Not once, M’lady, are your hands in hot water.

Millions of housewives in America, England and 69 other countries are glad. . . they waited for Thor.

Available from Thor Dealers Everywhere
A. G. HEALING LTD.
Box 87OJ G.P.O. MELBOURNE Box 50 P.O. Oxford St., SYDNEY Box 1189 G.P.O. BRISBANE Box 645F G.P.O. ADELAIDE Box 375 P.O LAUCESTON
West Australian Distributors: Cloaks Pty. Ltd., Box E271 G.P.O. PERTH

circa 1950s, Australia.

Nervous, Weak, Cranky

Wednesday, October 11th, 2006

On “Certain Days”?

nervous weak cranky

You women who suffer functional monthly disturbances which cause cramps, headache, backache, distress of “irregularities,” weakness, nervousness, annoying bloating – should find Lydia Pinkham’s Vegetable Compound marvelous to relieve these symptoms.

Famous for over 60 years – Pinkham’s Compound has remarkably helped hundreds of thousands of women. It’s one medicine that can be bought today that helps build up resistance against such symptoms. Made especially for women.
WORTH TRYING!

From The Charleston Gazette. Charleston, West Virginia. February 28, 1941.

Only A Half-Wit Would Let Her Family Be Half-Fit!

Friday, July 20th, 2007



Don’t have a half-fit family this winter

When somebody in your family is suffering from colds, flu or bronchitis, there’s a real risk of others being infected. This pattern of winter illness is all-too-familiar in many Australian homes.

Don’t have a “half-fit” family this winter. Give them double-acting Waterbury’s Compound. Some medicines give relief against colds or flu. Others help sufferers gain strength after sickness. But Waterbury’s is the only double-acting tonic you can buy.

Not only does Waterbury’s help clear congestion and the misery of colds, flu and bronchitis, it goes on where others leave off, to enrich the blood, restore nerve tissues, build resistance, stimulate the system and unleash new vigour.

Relieves misery of winter ills
Builds new energy and resistance


Give your family Waterbury’s now, and right through winter.

WATERBURY’S COMPOUND

THE ONLY DOUBLE-ACTING TONIC
AT CHEMISTS ONLY


From Woman’s Day. Australia. Aug 2, 1965

Pacific Worsted Woolens drive the Girls Wild!

Thursday, April 5th, 2007


(click image for detail)

He doesn’t feel a thing!

A testimonial to the power of a kiss and to his Plateau suit. For never before has a suit of normal weight offered such “weightless” comfort! The radiant, silk-like worsted fabric has been prelaxed in the looming by Pacific Mills. All tension is removed, all weight evenly spread. Plateau is exclusively mated with the Balanced Tailoring of Timely Clothes . . . to bring you a new conception of comfort in immaculate attire. Plateau suits and slacks are now available in limited but growing quantities at America’s leading stores from coast to coast. Pacific Mills, Worsted Division, New York.

Plateau suits in popular models, rich solid color tones, $58; harmonizing Plateau slacks $18.75. For further information address Timely Clothes, Inc. Rochester 2, New York; or Pacific Mills, Worsted Division, Retail Service Bureau, 200 Fifth Avenue, New York, 10.

Timely Clothes
PLATEAU

The suit with the weightless feel

LOOK TO THE FABRIC FIRST-BUY PACIFIC

PACIFIC
Worsted Woolens

Ad, circa 1940s

Pancake Heels

Tuesday, October 10th, 2006

pancake heels

SPECIAL PURCHASE

Thursday – Friday – Saturday

Pancake Heels

new, soft leather
Paris Fashion Casuals

value priced at
$2.88
Reg. 3.95

as seen in SEVENTEEN

You’ll love our bare-betweens! . . . flattering new ground-skimmer sandals that leave more of you bare between wide bands of rich Peanut or Red leather! Durable soles, flex-easy pancake platforms. Marvelous buys!

HOME OWNED
HOME OPERATED

Connie Shop

IN THE MARIE
HOTEL BLDG.

From Panama City News. Panama City, Florida. April 30, 1953.

Pholcogel: Tastes as Good as it Sounds!

Wednesday, September 5th, 2007

Don’t worry, Mum! Even though little Timmy has a grimace on his face, knowing what he’s about to swallow, you can rest assured that you won’t spill his cough syrup, no matter how drunk you are!
His sweet little head will hit the pillow and it’ll be lights-out in no time! You can bet your new backless leopard-print nightie on that! Thank heavens for Pholcogel. Because every Mother deserves a little peace and quiet, or a lot of fun, sometimes!


(click image for a larger view)

Forget those sticky spillable cough syrups!

Pholcogel the unique
non-spill jelly is here!

When coughs come round this winter, use new Pholcogel: the quick-acting cough suppressant in a tube. Squeeze the tube, and out comes a good-tasting jelly that stops coughs in next to no time. Knock the tube over, and out comes nothing at all … new Pholcogel can’t spill. Kids love the raspberry flavour too. Ask your chemist for new Pholcogel. It costs just 96 cents.

Pholcogel
Brand of Pholcodine

cough suppressant jelly

Pfizer

Non-Spill Jelly Form

Modern plastic tube
with self-standing top.

From Woman’s Day. June 27, 1966.

Questionable Smoking

Wednesday, February 7th, 2007

While we don’t necessarily like to promote smoking, this one made us laugh. Like a 15 year old schoolboy… who hides magazines under his mattress.

The model from this ad is actress Barbara Carrerra. In her screen performances, she often plays a sinister femme fatale, to great effect. In the 70s, she starred inThe Master Gunfighter (1975), Embryo (1976) and The Island of Dr. Moreau. (1977). One of her most famous roles was playing Fatima Blush in Never Say Never Again,(1983).

tipalet advert

Blow in her face and she’ll follow you anywhere.

Hit her with tangy Tipalet Cherry, or rich, grape-y Tipalet Burgandy, Or luscious Tipalet Blueberry. It’s Wild!
Tipalet. It’s new. Different. Delicious in taste and in aroma. A puff in her direction and she’ll follow you, anywhere.
Oh yes… you get smoking satisfaction without inhaling smoke.

Smokers of America, do yourself a flavor.
Make your next cigarette a Tipalet.

New from Muriel
About 5 for 25¢

From Playboy Magazine. Circa 1972.

Slimming As A Diet!

Wednesday, October 4th, 2006

cool cool delight

Cool Cool Delight
Printed Pattern

9148 SIZES 36 – 48

by Marian Martin

Step into this cool princess dress without mussing your hair! Side-button lines are slimming as a diet – ideal for plaids, checks, solids. Sew-easy – no waist seams. Make it now. Tomorrow’s pattern: Misses’ wrap.

Printed Pattern 9148: Women’s Size 36, 38, 40, 42, 44, 46, 48. Size 36 takes 4 & 7/8 yards 35-inch.

Printed directions on each pattern part. Easier, accurate.

Send 35¢ in coin (no stamps, please) for Pattern, with Name, Address, Style Number and Size. Address Pattern Bureau, The DAILY REVIEW, Box 42, Old Chelsea Station, New York 11, N.Y.

For first-class mailing, include an extra 10¢ per pattern.

Taken from The Daily Review. Hayward, California. April 27, 1959.

Stereo Festival

Monday, November 13th, 2006

stereo festival

Sherman, Clay

STEREO FESTIVAL

It’s Stereo Week at Sherman, Clay!

COLUMBIA Stereophonic portable record player

complete with stereo speaker $39.95

This is stereo at the lowest price ever – and there’s nothing to add.

• Plays all size records . . . all speeds • 12-foot connecting lead between speakers • Operates on either monaural or stereo • Turnover cartridge has two sapphire styli • Plays records manually • In washable pyroxylin-covered case with exclusive Columbia Acousti-grille. Charcoal grey and white.

STEREO WEEK SPECIAL! for 1¢ more

Choose any Columbia L.P.Stereo Album (reg. $5.98) from Sherman, Clay when you purchase either one of these sets below.

COLUMBIA Stereophonic Portable
Complete with separate Stereo Speaker $79.95

Nothing more to add! Plays all records, all speeds automatically! Separate speaker unit combines with phonograph for easy portability • Dual amplifiers • 12-foot connecting lead between speakers • Separate volume control for each channel • Operates on either monaural or stereo (without dismantling) • Turnover cartridge has 2 sapphire stylii • In brown and white washable pyroxylin.

BUDGET TERMS

COLUMBIA Stereo High-Fidelity Portable
Complete with Stereo Speaker $109.95

Nothing to add • 12-foot connecting lead between speaker units • Dual amplifiers • 5-watt power • 4 contols, including individual channel control • Turnover monaural / stereo cartridge • Dual sapphire needles • 4-speed automatic changer • Washable pyroxylin cover, sky grey and white.

BUDGET TERMS

Select your stereo records from Sherman, Gray’s tremendous library – priced as low as $2.98

22457 Foothill Boulevard, HAYWARD
LUcorne 2-3511
Hours: 9:30 a.m. to 5:30 p.m.
Monday and Friday to 9 p.m.

everything fine in music
Sherman Clay
since 1870

From The Daily Review. Hayward, California. April 27, 1959.

That Peach-Bloom Skin!

Thursday, August 9th, 2007


(click image for a larger view)


You darling, you!

THE WORLD ADORES THAT PEACH-BLOOM SKIN

“OLIVE OIL IN SOAP”
say doctors, “to keep skin lovely”

YOU darling, you! With your velvety, petal-smooth skin! For beauty’s sake, let’s hope mother knows how to keep that skin of yours enchanting as the years go by.

When you were a tiny baby, olive oil was the doctor’s prescription for your sensitive skin. And, of course, he prescribed an “olive oil soap.” Because such a soap is infinitely kind to tender skin.

Palmolive is made from a blend of olive and palm oils – a secret blend which has made it the ideal beauty soap for all types of skin.

Olive oil – nothing else – gives it that soft, olive-green color, a color that assures you of natural purity and safety. Olive oil, too, gives Palmolive a velvety lather, which gently penetrates the tiny pores, freeing them of accumulations easily . . leaving skin soft, smooth, gloriously clear and fresh.

Mother, buy three cakes today. Start tonight – to use this 2-minute treatment, for yourself and baby, both ; massage Palmolive’s soothing lather well into those tiny pores. Rinse with warm water, then with cold. You’ll soon discover that “schoolgirl complexions” depend on natural, wholesome care. And your beauty, as well as baby’s, will be protected by Palmolive – the soap of youth.

P.S. Are you schoolgirl complexion all over?
Use Palmolive for the bath, too.

PALMOLIVE . . . the soap of Youth


This much olive oil goes into the making of every cake of Palmolive.

THE PALMOLIVE-PEET CO.
U.S.A.
PALMOLIVE
PURE SOAP CONTAINING PALM AND OLIVE OILS


Detail of Ad Illustration

From The Saturday Evening Post. 1933.

The Camper of the Future!

Monday, December 11th, 2006

future camping

Today, abundant electric service brings modern conveniences to the campsite.

Wherever you look today, electric service makes good things possible.

Flying mobile camper of the future may be electric powered – plugging into any electric outlet for recharging.

Imagine what it’ll do for you tomorrow.

It’s your desires and dreams that spur us on. That spirit has always been at the heart of our business. It’s helped us keep the average unit price paid for electric service coming steadily down over the years. And with your continued help we’ll keep electric service one of the best household bargains you can get. So go ahead and dream! You’ll never outdream your possiblities, with more than 300 investor-owned power companies working for you across the land.

You’ve got good things going for you with service by

INVESTOR-OWNED ELECTRIC LIGHT AND POWER COMPANIES*

*Names of sponsoring companies available through this magazine.

From Look. August 10, 1965.

The Family that Steals Together, Stays Together!

Tuesday, April 17th, 2007


(click image for a larger view)

Look what happened when we STOLE DAD’S SOAP!

Another date with Jim, Mom. He says I’m his number one girl these days!

Yes, ever since you started using Dad’s Lifebuoy! -It’s wonderful how it stops “B.O.” and men do like a girl to be dainty!

• • • • • • • • • • • • • •

Johnnie hasn’t had a cold this winter.

Well, I make him wash his hands often with your Lifebuoy -It helps remove germs you know!

• • • • • • • • • • • • • •

I used to be ashamed of my grimy “warworker” hands, Mom -But not any more!

The new Lifebuoy gets them really clean doesn’t it!

• • • • • • • • • • • • • •

You can’t help perspiring, working in a hot kitchen; that’s why I’ve changed to Lifebuoy, it stops “B.O.” and I particularly like the way its new vanishing scent disappears so quickly!

Try it now Better than ever NEW LIFEBUOY
From head to toe it stops “B.O.”

Guaranteed by Good Housekeeping
Replacement or Refund of Money
If Defective or Not As Advertised Therein

LIFEBUOY HEALTH SOAP

Use It Daily!

NEW Added Ingredient

NEW Vanishing Scent

SAME Protective Lather

From Good Housekeeping Magazine June 1943

The Finest Flakes You Can Buy!

Thursday, October 26th, 2006

sylvan tiny flakes

Great News! SYLVAN new tiny flakes dissolve in a flash!

Woollies Softer Fluffier!
Undies Fresher Brighter!
Stockings Longer – Lasting!

New Sylvan really makes news! Its wonder flakes dissolve faster than ever before! With their rich, foamy lather they’re really made for you – thorough, pure, safe – the FINEST FLAKES YOU CAN BUY!

Dissolve so fast!

Laboratory tests prove that Sylvan’s tiny flakes dissolve better than ever! So there’s no undissolved soap to dull those colours, no heavy rinsings to weaken those delicate threads, and no waste either.

Clean like magic!

It’s proved, too, that no soap or soap powder goes to work as quickly as Sylvan. In fact it’s actually more efficient than any other form of soap or soap powder, say the laboratory chemists! And it cleans so fast yet so safely.

No purer flake!

You’ll know Sylvan’s pure from the way it keeps your hands so soft and smooth. It’s really the purest form of soap you can buy! Comparative tests between Sylvan and other kinds of soaps have proved the conclusively.

Dainty wear needs SYLVAN care

Taken from Woman’s Weekly. March 25, 1950.

Thoroughbred of Lipsticks

Monday, April 16th, 2007


(click image for a larger view)

Appeal to Romance

The girl in uniform . . . the girl in the war factory . . . the girl who must remain a civilian. All know the advantage of using “Escapade” Lipstick.
The beautiful smooth glossy finish of “Escapade” gives that real “Appeal to Romance,” and “Escapade” is made in colours to suit all types of make-up. You have seven colours to choose from, especially those glorious shades, No. 23, No. 29, No. 30, and that new “Sparling No. 22.”
Make your lips appealing with “Escapade,” and always look your best.

Escapade Lipstick is made under licence and from the formula of one of America’s foremost cosmetic manufacturers.

ESCAPADE
The thoroughbred of Lipsticks

Ad, circa 1940.

Trudy Hall Graduation Dress

Thursday, October 5th, 2006

trudy hall graduation dress

Welcome to the . . .
Home Demonstration Club Women

For that Special Day!

Trudy Hall Originals

$12.95

Pinwale pique . . . perfectly enchanting for graduation and special occasions with its matchbox jacket of embroidered eyelet pique. The sleeveless dress is “fashion – important” for its new notched neckline. Wear it with our congratulations and the best of luck!

White only.

7 to 15; 8 to 16

Waisner & Shelver
The Shoppe of Sensible Prices

From the Atchinson Daily Globe. Atchinson, Kansas. May 3, 1953.

Unmentionable Ads

Thursday, March 8th, 2007


The stocking with the original slenderising seam

Obtainable in the following styles:
303 Rayon medium weight. 357 Rayon lightweight. 315 Rayon Plated on Lisle.

Sunflex
Circular Stockings

Of all good Drapers, Stores, etc.

MADE BY THE MAKERS OF TUDOROSE STOCKINGS

From Woman’s Weekly. April 15, 1950.

‘Next of skin’ loveliness for you
with a Berlei Unda-lift Brassiere

What a lovely, youthful line the Unda-lift gives! How cleverly the 3-way ribbons lift from underneath, moulding the bust into a high, seperated contour. And what comfort this ingenious design and perfect finish give you. Try one on and see.

Berlei
Regd.
Unda-lift Brassieres

From Woman’s Weekly. April 15, 1950.

TAMPAX is worn internally – No belts, pins or pads. So comfortable, too – No chafing! You’re quite unaware of its presence!

It’s discreet as well as dainty – No chance of embarrassment to me or others. Complete protection, too!

For a dozen reasons, women who use Tampax bless the doctor who invented it! It’s so simple to use, so quick and convenient, so safe. It’s more hygienic, more comfortable. Yes, Tampax is protection in its daintiest, neatest, most complete and perfect form. Yet it costs no more than less modern methods. And the two absorbency sizes cater for all needs!

TAMPAX
Sanitary Protection Worn Internally

Regular Tampax No. 1; Super Absorbent Tampax No. 2; in 10’s – 1/9 and 2/-. And in economical 40’s packs – 6/6 and 7/6

From Woman’s Weekly. September 10, 1949.

For Ladies of Discrimination..

Mene

Supreme for over 50 years
Proved by ever-increasing demands
Obtainable in 5 sizes.

Menex
Regd.

A high grade SOLUBLE towel*
Available in three sizes

*Snug-fitting
and secure, with pre-stretched, sewn
on loops and moisture-proof backs.

From Woman’s Weekly. September 10, 1949.