Archive for the ‘Good for What Ails You’ Category

A Worthwhile Job

Sunday, October 8th, 2006

by Edgar Garrett

worthwhile job 1

Susan loved her job as a student nurse. It meant very hard work and long hours, but she wouldn’t have swopped it for any other job in the whole world. . . .

worthwhile job 2

Which was something her shorthand-typist friend, Anne, simply couldn’t understand. . . and she was forever saying so when they met regularly on Susan’s free day.

worthwhile job 3

“You’re wasting yourself,” Anne insisted one day. “You took shorthand-typing. Get an office job. The hours are easy and the money’s good. Stop slaving for that ogress of a matron.”
But Susan smiled and said, “Matron isn’t nearly as grim as she looks – and there must be discipline in a hospital. Besides, nursing is a worthwhile job.”

worthwhile job 4

But Anne was not convinced. Later, before parting at the hospital gates, the girls planned a bus trip into the country the following Saturday.

worthwhile job 5

It was another busy week for Susan, but she enjoyed every minute of it. There was always something happening on the ward; always something new to learn.

worthwhile job 6

On Saturday, as arranged, Susan met Anne in the town square where they boarded a bus. It was crowded with children off on a picnic.
Soon the bus was rolling through the open country. The youngsters were all so happy: some laughing and waving from the windows and others singing gaily at the tops of their voices.

worthwhile job 7

Suddenly the bus skidded. Plunging through a hedge it stopped in a ditch. The driver’s head struck the windscreen. Everyone was flung forward.

worthwhile job 8

With the driver stunned, Susan took instant command and calmed the frightened children.
The passenger door was jammed. Susan told Anne, “Give me a hand with this emergency door.”

worthwhile job 9

Between them they got the emergency door open and helped the children out. Happily none had suffered worse than minor cuts and bruises, but these – and the driver’s head wound – needed attention, so Susan got busy with the bus first-aid box.
Watching, Anne realised how utterly useless she was to help. She felt ashamed.

worthwhile job 10

“Suppose it had been a serious accident? I just wouldn’t have known what to do,” Anne thought miserably. “I couldn’t have helped anyone.”
Meanwhile a passing motorist had telephoned for a doctor. When he arrived he congratulated Susan before smiling at Anne. “Thank goodness for nurses, eh?” he said.

worthwhile job 11

Anne was unusually silent, even after the relief bus showed up.
She had a problem, but, by the end of the day, she had solved it.

worthwhile job 12

And not long afterwards Anne, too, was a student nurse.
Hard work and long hours did not matter any more. Like Susan she was doing a worthwhile job.

From Deans Premier Book for Girls. 1966.

Aussie Ad Artifacts

Saturday, September 30th, 2006

australian army nursing

RAANC
Royal Australian Army Nursing Corps

A worthwhile career for the modern young woman!

Army nursing offers you excellent training, interstate travel, attractive uniforms styled for summer and winter, good accommodation and above all – the satisfaction of service in a fine tradition.

You start your Army life with five weeks training in Sydney followed by a nursing training course at Healesville, Victoria. Later you can specialize in Operating Theatre work or Dental nursing if you wish.

You’ll enjoy the life – the work is interesting and important – while off duty you’ll find lots to do in the company of your nursing companions.

If you are 18-30, single and permanently resident in Australia, Army nursing could be your great opportunity.

FOR FULL DETAILS
————————–
MAIL THIS COUPON TODAY

Colonel E. N. DOIG, R.R.C.
Matron-in-Chief R.A.A.N.C.
Albert Parks Barracks, MELBOURNE
Please send me information about Army nursing.

Name……………………………………………………….
Address……………………………………………………
………………………………….State……………………..
BLOCK LETTERS PLEASE

Issued by the Director of Recruiting

• • • • • • • • • • • • • • • • • • • • • • • • • • • •

dewitts unbearable

‘UNBEARABLE’
indigestion?
———————
find quick relief
Australia’s favourite way with
DeWitt’s Antacid Powder & Tablets

Taken from Woman’s Day. Australia. August 2, 1965.

Because Being a Nurse is Just Like Being on Vacation….

Saturday, January 13th, 2007

“My mother wants to know how I can stand living in a stuffy little room without windows like the nurses she sees on TV.”

Unfortunately, Mother doesn’t know what it’s like to be a Saint Barnabas nurse. Most of our nurses live in a handsome, modern Garden Apartment complex close to the Medical Center. The spacious rooms are comfortably air conditioned . . . there’s an on-site swimming pool . . . and special bus service to and from modern surroundings. Large air conditioned rooms, each with its own TV . . . the latest equipment including the world’s largest hyperbaric chamber . . and, just as wonderful, new, automated devices that cut down on paper work so nurses spend their time nursing . . . not clerking. To make it all even better, Saint Barnabas is located in a beautiful suburban community just 55 minutes from New York City, near skiing, skating, shopping and the seashore. Sounds ideal doesn’t it? It is. Get all the facts in our colorful free booklet. Just mail this coupon . . . today.

Miss Anna E. Marks, Director of Nursing

SAINT BARNABAS Medical Center
Old Short Hills Road, Livingston, N.J. 07039

Please send full details on your nursing program:
Graduate ___ Student___
Name __________________________
Address ________________________
City ____________State____Zip_____

SAINT BARNABAS
Medical Center
Old Short Hills Rd, Livingston, N.J. 07039
An Equal Opportunity Employer

Taken from American Journal of Nursing. September 1969.

Better than Being Dead

Tuesday, April 10th, 2007


(click image for a larger view)

Read how the common house-fly could wipe out your family

YOU MAY BE REVOLTED BUT THAT’S BETTER THAN BEING DEAD!

Straight from manure heaps and filthy garbage, flies come into your home swollen with dirt and germs. Each fly is covered with myriads of tiny, sticky hairs – and each hair can carry enough infection to wipe out your family.

Whatever they touch, food, plates, cutlery, even if they just brush it as they pass, immediately becomes a breeding ground of germs.

The eating habits of flies are even more disgusting. The moment the toothless fly lands on your food, it vomits an infection-charged fluid to liquefy it before eating, then sucks through its hairy, syphon-like mouth. Medical research recognises the common house-fly as one of the greatest potential dangers to community health.

Flies can carry such deadly diseases as POLIO-MYELITIS, TUBERCULOSIS, DYSENTERY or GASTRO_ENTERITIS into your home . . . on to the very food you eat. Your surest protection against fly-borne diseases and all insect pests is “Cyclone” screenwire on doors and windows. Decide NOW – see your hardware dealer without delay.

Protect your Family, your food from all insect pests

FLY PROOF YOUR HOME NOW WITH Cyclone SCREENWIRE

Manufactured by
CYCLONE COMPANY OF AUSTRALIA LTD.

Ad, circa 1950s

Control Yourself

Wednesday, December 13th, 2006

control yourself

When A Headache Makes You Tense, Irritable CONTROL YOURSELF

ONLY ANACIN has this special combination of ingredients to relieve pain fast ALSO its tension and irritability.

When headache pain strikes, you can feel tension building up. You get irritable – often lose control of your temper. So take 2 Anacin Tablets at once. Tension headaches (by far the most common kind) need the strong yet safe medication in Anacin and only Anacin has this special formula.

Anacin works fast! In 22 seconds after entering the bloodstream, Anacin is speeding relief to your headache. Not only does pain go quickly, but also its emotional tension, irritability and depression. With Anacin you experience remarkable ‘all-over’ relief. You’re in control again.

You’ll see, Anacin is like a doctor’s prescription. That is, a combination of ingredients. A special combination with a particular ingredient missing from aspirin and still missing with buffering. The big difference in Anacin makes the big difference in the way you feel. See if Anacin doesn’t work better for you.

Contains the pain reliever doctors recommend the most

ANACIN 100 Analoesic tablets

Fast Pain Relief

Headache • Neuralgia • Neuritis

From Look. December 3, 1963

Doctor Says

Monday, September 25th, 2006

headache

OUR EMOTIONS HAVE GREAT INFLUENCE ON HEADACHES

By EDWIN P. JORDAN, M. D.

Written For NEA Service

Many readers will be interested to-know that the medical profession is taking the problems of headaches very seriously indeed. At the recent meeting of the Amercan Medical Association in Philaelphia, for example, four scientific exhibits on this one subject were presented.

The victim of chronic recurring headaches does not need to be told the importance of this complaint, but the headache victim may not realize that headache is merely a symptom and can result from any one of a large number of different causes.

A few are the result of disease or injury to the structures inside the skull.

Some arise from disease in or around the sinuses, eye or ear disorders, or some other localized disturbance.

But probably most headaches are associated with disturbances in the circulalion of blood and practically all are greatly influenced by our emotions.

Thus the approach to the headache problem is first diagnosis, and only then the use of drugs or other technical measures.

Of great importance is Ihe analysis of those menial or emotional difficulties which may be conlributing to the severity or frequency of Ihe headaches.

Some time ago a Cincinnati physician emphasized the personalized and emotional factors involved in headaches. He suggested “Nine Commandments” for the headache patient. They still sound good.

1. This is not a perfect world. Families and, friends have many foibles. Perfection is rarely attained, so be satisfied with less.

2. Tolerance makes understanding the other fellow easier. It sets an attainable standard.

3. Do not be a slave to the clock. Work at your own pace; do as much as you can. Trying to meet too many deadlines only creates tension.

4. You cannot please everybody, so stop trying. Popularity comes by giving your friends and family a chance lo love you for yourself, not for your best performance.

5. Be efficient, yes, but not to the extent that perfection becomes a burden.

6. Speak up if you want to. You cannot please everybody; honesty and directness break down barriers and make friendships easier.

7. Approve of yourself. You are as good as the next fellow. If you are given a compliment, take it and make use of it.

8. Stop being so critical of your negative feelings. Everyone is ambivalent at times, so do not worry so much about loving and hating.

9. Stop feeling guilty. We are all human and we all make errors. Give a little and you will get a lot, maybe even a reduction of that pain in your head.

From The News. Frederick, Maryland. February 3, 1958.

Don’t Be A Square, Sis!

Saturday, September 9th, 2006

Dr. Lillian Gilbreth, professor of management at Purdue University, studied women in the rest room of a dress factory. Some of them were limp with fatigue; some bright-eyed and awake. Yet all the women had been working the same number of hours. Dr. Gilbreth found that most of the wide-awake ones had plans for the evening – a party or a date – and were anticipating a good time. The tired ones were those who had nothing to look forward to.

-Amy Selwyn in Coronet.

despair

Feel the way you used to feel!

Wednesday, October 31st, 2007

New sanatogen selected multivitamins

Enjoy again the verve and bounding health you know you should have! Feel full of life again! Every single day, intake of certain vitamins is essential health. Here they are- seven scientifically selected vitamins to supplement your diet in the most positive and pleasant way… in orange-flavoured tablets you can chew or swallow maintain fitness.

Skimped meals, insufficient fresh fruit and vegetables, can cause listlessness and lack of energy – a loss of zest for life.


For All the Family.

Sanatogen Selected Multivitamins give the essential vitamins and minerals everyone needs daily.

They provide the vitamin and mineral balance that gives back the positive health that’s the key to enjoying life. One tablet a day helps build resistance, restore vitality… maintain fitness.

Less than 7c a day is a marvellous investment in bounding health!

Ask your chemist about Sanatogen Selected Multivitamins.

From The Reader’s Digest, April 1968.

Feminine Hygiene was Never So . . . Goofy

Thursday, April 12th, 2007


(click image for a larger view)

Isn’t it nice to feel so well-protected?

That’s because you get a polythene bodyguard built into every Kotex* napkin

All Kotex feminine napkins are soft, absorbent – and so secure

When you wear a soft, absorbent Kotex napkin, moisture stops right at the aqua polythene guard, built into the base. No chance of accidents!
Kotex gives you protection, absorency and comfort like no other napkin can!
Ask for Kotex Slenderline or Kotex Regular.
And while you’re about it, get the extra security of a Kotex feminine belt, too.

*Registered trade mark Kimberly-Clark Corp.

From Woman’s Day. June 27, 1966.

Have Some Wheat, It’s Good To Eat

Thursday, October 12th, 2006

eat wheat germ

Your Personal Health
By William Brady, M. D.

Dr. Brady will answer questions pertaining to health but not disease or diagnosis. Write letters briefly and in ink. Address Dr. Brady in care of The Tribune. All queries must be accompanied by a stamped, self-addressed envelope.

“There is no Justification,” says R. H. A. Pllmmer, distinguished British authority on nutrition, “for the statement so often made that white bread eaters get plenty of vitamin B from the rest of the mixed diet. The chief natural supply of this vitamin is in the seeds of plants, and if the germ and bran are removed from our staple cereals in the milling, the vitamin B is removed and its loss can be compensated only by the addition of some specially concentrated vitamin B food such as yeast extract. The amount of yeast used in ordinary bread is too small to be of any account.

A distinguished American authority, O. A. Cowgill says: “Students of nutrition now emphasize a greater use of the so-called ‘protective foods, which are primarily milk, green vegetables and fruits… Taking the distribution of foods characteristic of the average American diet described by Sherman as a basis of estimation, Jolllffe’ finds that one would have to consume dally a combination of 625 Qm. (1 & 1/4 pounds of fruit, 600 Gm. of potatoes, 880 Gm. of other vegetables and 1260 cc. (4 & 1/2 pints) of milk. This combination is, of course, impossible because of its bulk.”

It was Jolliffe, by the way, who made this comment on the change in food habit In this country in the past century, referring to the milling of wheat especially:

“It seems, therefore, that a 55 per cent fraction of the calories in the American diet of 1840 containing a minimum of 600 international units or vitamin B1″ (and of course proportionate amounts of all of the other entities or factors in the natural vitamin B complex) “has been replaced in the contemporaneous American diet by a like fraction containing only about 50 international units.”

The old fogy practitioners who assure people that a reasonably varied diet provides all the vitamins one needs and the half-informed chemists who assure people that consumption of the protective foods compensates for any vitamin shortage in other foods, have some explaining to do—but they never explain nor apologize for their mistakes. Like the great Pooh-Bah of the A. M. A., these experts who insist the grocery store and dairy and market is the place to buy vitamins can do no wrong. If they make mistakes they know the public is too dumb to remember. They have to explain also their Inconsistent attitude In regard to getting the vitamins we require to maintain good health and functional efficiency m the natural form (that is, as the vitamins grow, in food, such as vitamin B complex in wheat) and on the other hand bestir themselves so actively in promoting the so-called “restoration” of white flour—adding synthetic thiamin, which, they imply, will give people the vitamins our ancestors got from whole wheat flour a century ago.

Men, women or children who cannot or will not eat one-quarter pound of wheat germ daily should at least manage to eat that much or more plain wheat daily. For Instructions and recipes send stamped envelope bearing your address, and ask for pamphlet “Wheat to Eat.”

From The Bismark Tribune. Bismark, North Dakota. February 20, 1941.

Holiday Headache?

Saturday, December 9th, 2006

alka-seltzer holiday

HOLIDAY HEADACHE?

If you’ve never tried Alka-Seltzer you don’t know how speedy relief can be!

When too much holiday cheer brings on holiday headache, bring out the Alka-Seltzer! Unlike pain pills, Alka-Seltzer is already a liquid when you take it. Ready to go to work instantly.Alka-Seltzer provides the effective pain-reliever, sodium acetylsalicylate, in a completely dissolved solution. In the first ten minutes-when you really need it-the system quickly absorbs more of this Alka-Seltzer pain-reliever.

When you want a moder effective pain-reliever (and a soothing stomach alkalizer) take two Alka-Seltzer tablets.

RELIEF IS JUST A SWALLOW AWAY

From Look. December 3, 1963.

How I Found Freedom from Fear

Friday, October 6th, 2006

freedom from fear

by Margaret Lee Runbeck

When I was graduating from high school I was a very self-conscious and awkward child. But by reason of sheer brute scholarship I found myself on the platform during the earth-shaking commencement exercises with the valedictory speech seething in my frightened little head.

Our class was ranged along the stage of the auditorium, and down below us in a dizzy, blurred sea of drowning faces were our parents. Among them were mine, my mother’s blessed forefinger still pricked from the thousand of tiny hand stitches she had put into my graduation dress, my father spending one of his precious day’s leaves in order to witness the great event. If I disgraced them today – as I most likely should – I couldn’t possibly forgive myself.

It had been arranged that we four dry-mouthed performers – the class prophet, the valedictorian, the class poet and the grind who was to be given a university scholarship – were to sit in conspicuous segregation in the center of the stage. Having to mumble a speech was horror enough, but having to sit there where all could gaze upon my plumpness and the fever blister which had popped out from sheer terror was agony unbearable.

To make the whole thing worse, next to me was an empty chair for the invited speaker who was to deliver our Commencement Address. My English teacher had said firmly that I must chat cordially with him during the few minutes before the exercises started. It would show the audience how completely at ease everyone was, she said. This, of course, was the final ordeal, for what could I possibly find to say to a strange grownup?

When he came swinging gracefully onto the stage, while the high school orchestra was screaping through the Blue Danube, my despair reached its climax. But my English teacher nodded imperatively at me, so I smiled deliriously at our speaker and treid to give a pantomime impression that all was well.

“I’m supposed to talk wittily to you,” I gulped in a breathless croak,” but… but…I haven’t a thing to say. I’m scared to death.”

“I’m scared, too,” he said. “I’ve got a speech written down, but I don’t think it’s much good, and besides -”

“But you don’t have to be afraid,” I said in amazement.

He looked at me carefully, not as a man looking at a child but as one human being measuring another to see where help might be given.

“Neither do you,” he said. “I’ll tell you a secret; then you’ll never need to be scared again. Everyone on earth is shy, self-conscious and unsure of himself. Everybody’s timid about meeting strangers. So if you’ll just spend the first minute you’re in the presence of a stranger trying to help him feel comfortable, you’ll never suffer from self-consciousness again. Try it.”

In his handsome face I saw a kindness that made me suddenly aware of what a fine thing a man with sympathy and insight in his soul can be.

“I will try it,” I said, very loudly, from the bottom of my heart.

Then suddenly, to my horror, I realized that The Blue Danube had come to its end, and that my voice had blazed out like a bullet in the silence. Our principal, a stern narrow-faced little man, was staring at me, and all my classmates were gazing open-mouthed. It was a moment which easily could have toppled into neighborhood disgrace.

But the man beside me laughed with assurance, and reached out and patted my shoulder in such a friendly way that everyone in the hall felt good, and pleased, and friendly. In spite of myself, I had done exactly what my English teacher had said I must do – I had talked pleasantly with our guest, so that everyone would feel at ease.

I don’t remember how the speeches went off, either his or mine. But I do remember how happy I was, and how wonderful the whole occasion seemed. Most of all I remember the advice of the man who generously gave a frightened, unattractive child his secret for getting over discomfort by losing self in helping a stranger.

I’ve used his secret thousands of times; I’ve watched it work with all kinds of strangers; and increasingly I’ve been grateful to the man who gave it to me. I often wished I could remember who he was so that I could tell him of my gratitude,

Recently I had to dispose of an atticful of valueless treasures and trivia hoarded through the years. In a box with a few old letters I found the Commencement Day Program of Eastern High School, Washington, D.C. It has a blue-and-silver seal on the front, and a line which says:
Commencement Address, by the Honorable Franklin D. Roosevelt, Assistant Secretary of the Navy.

It is too late now for me to tell him of my gratitude. But I can pass along his secret to help others, as he passed it along to me.

Taken from Independent Woman. March 1947.

How to Have More Fun in Bed

Friday, April 20th, 2007


(click image for a larger view)

Here’s How to Have More Fun in Bed!

enjoy the luxury of the MITCHELL Lullaby BED LAMP-RADIO

Flexible brackets fit any size or shape bed.

Individual switches permit using radio and lamp separately or together, as desired.

Tubular type lamp behind frosted lens provides restful high intensity light.

IT’S A BED LAMP!

IT”S A FINE RADIO!

BOTH IN ONE COMPACT UNIT!

Magnificent Reception. Advanced Superheterodyne radio provides powerful reception with clear bell-like tone. Built in “Air Magnet” eliminates aerial or ground wires. Covers complete broadcast band. For AC or DC.

A Perfect Bed Lamp – powerful tubular type lamp combined with special curved lens provides maximum reading-ease and eye-comfort.

Just imagine the marvelous convenience, comfort and enjoyment of having your bed lamp and radio in one attractive compact unit – within easy reach just above your head. Climb into bed with your favorite book or magazine – read under light that’s kind to your eyes while your favorite radio program plays softly in your ears. Sleepy- ? Just reach up – click – the light’s out, the radio’s silent and you’re off to a good night’s rest. Styled like a dream in gleaming plastic . . . compact . . . fits any bed. Think of it – only $29.95 for a lifetime of complete, luxurious bedtime entertainment! For more fun in bed – treat yourself to a “LULLABY!”

Own a “Lullaby” – and Relax!

Only $29.95 at better department and appliance stores, or order from:

MITCHELL MFG. CO., 2525 N. Clybourn Ave., Chicago 14, Illinois

Enclosed please find ___Check ___Money Order for $29.95
Send the LULLABY postpaid. I prefer ___Ivory ___Walnut

Name………………………………………………………………………….

Address………………………………………………………………………

City………………………………………Zone……….State……………

Another Outstanding Product Manufactured and Guaranteed by Mitchell

From Time Magazine. November 1949.

I Married a Madman!

Monday, August 6th, 2007


(click image for a larger view)

“I married a Madman!”

“I suspected it when I first met him. After 3 years of marriage, I know!

“Would a sane man call you up from his office occasionally just to say sweet nonsensical things? No! My husband does!

“And sometimes… right out in public , mind… he takes my hand and squeezes it and says how smooth it is in … well, our private baby talk!

“I’ve got Ivory Soap to thank for keeping him nice and crazy about my hands.

“To think I was almost resigned to having strong washday soap make my hands red ‘n’ rough!
Goodness, I didn’t know Ivory’s velvet suds clean dishes fast as the strongest washday soaps!

“And was I pleased to see my hands whiter, smoother only 12 days after I changed to Ivory! Then I remembered … after all, Ivory is baby’s beauty soap.

“Woman to woman … just change to ‘Velvet-suds’
Ivory for your dishes! Costs only about 1¢ a day, you know.”.. .99.44/100% pure… It floats.

Trademark Reg. U.S. Pat Off. Procter & Gamble

Ad fromThis Week. 1942

If “tired” means “drunk”, then yes, Daddy is too tired.

Friday, October 20th, 2006

daddy is too tired

(And how much do you wanna bet that Daddy broke the plane, too?!)

When Daddy is too tired to care . . .

Help him back to active
good health with . . .

Parke-Davis
MYADEC

9 VITAMINS 11 MINERALS

When responsibilities and pressure of work
result in loss of appetite and skimped meals,
leaving him with a jaded. worn-out feeling,
MYADEC can provide essential vitamins and
minerals.

Just one capsule a day costs only 9d. (8c).
Ask your family Chemist about MYADEC.

Parke-Davis
100 YEARS
Better Medicines
For a Better World
1866 – 1966

MYADEC CAPSULES
HIGH POTENCY
VITAMIN – MINERAL
FORMULA

For the treatment of
vitamin – mineral
deficiencies

DOSE: 1 capsule daily
or as directed by the physician.

PARKE, DAVIS & CO.
SYDNEY

From Woman’s Day. June 27, 1966.

Missed A Day From Work Every Month

Wednesday, September 27th, 2006

pain relief no doping

When the day seems never-ending . . . when you want to sit down and cry with pain and that terrible feeling of weakness . . . when you can’t think clearly because of “foggy” mind – try a couple of Myzone tablets with water or a cup of tea. Thousands of women and girls are blessing this wonderful pain-relief, because Myzone’s special ACETVIN (anti-spasm) compound brings immediate, complete and lasting deliverance from severe period pain, headache and sick-feeling – without doping. Try Myzone with your next “pain”. Obtainable at all Chemists.

MYZONE
For the pain you can’t explain


From Woman’s Day. Australia. August 2, 1965.

Nervous, Weak, Cranky

Wednesday, October 11th, 2006

On “Certain Days”?

nervous weak cranky

You women who suffer functional monthly disturbances which cause cramps, headache, backache, distress of “irregularities,” weakness, nervousness, annoying bloating – should find Lydia Pinkham’s Vegetable Compound marvelous to relieve these symptoms.

Famous for over 60 years – Pinkham’s Compound has remarkably helped hundreds of thousands of women. It’s one medicine that can be bought today that helps build up resistance against such symptoms. Made especially for women.
WORTH TRYING!

From The Charleston Gazette. Charleston, West Virginia. February 28, 1941.

Only A Half-Wit Would Let Her Family Be Half-Fit!

Friday, July 20th, 2007



Don’t have a half-fit family this winter

When somebody in your family is suffering from colds, flu or bronchitis, there’s a real risk of others being infected. This pattern of winter illness is all-too-familiar in many Australian homes.

Don’t have a “half-fit” family this winter. Give them double-acting Waterbury’s Compound. Some medicines give relief against colds or flu. Others help sufferers gain strength after sickness. But Waterbury’s is the only double-acting tonic you can buy.

Not only does Waterbury’s help clear congestion and the misery of colds, flu and bronchitis, it goes on where others leave off, to enrich the blood, restore nerve tissues, build resistance, stimulate the system and unleash new vigour.

Relieves misery of winter ills
Builds new energy and resistance


Give your family Waterbury’s now, and right through winter.

WATERBURY’S COMPOUND

THE ONLY DOUBLE-ACTING TONIC
AT CHEMISTS ONLY


From Woman’s Day. Australia. Aug 2, 1965

Pholcogel: Tastes as Good as it Sounds!

Wednesday, September 5th, 2007

Don’t worry, Mum! Even though little Timmy has a grimace on his face, knowing what he’s about to swallow, you can rest assured that you won’t spill his cough syrup, no matter how drunk you are!
His sweet little head will hit the pillow and it’ll be lights-out in no time! You can bet your new backless leopard-print nightie on that! Thank heavens for Pholcogel. Because every Mother deserves a little peace and quiet, or a lot of fun, sometimes!


(click image for a larger view)

Forget those sticky spillable cough syrups!

Pholcogel the unique
non-spill jelly is here!

When coughs come round this winter, use new Pholcogel: the quick-acting cough suppressant in a tube. Squeeze the tube, and out comes a good-tasting jelly that stops coughs in next to no time. Knock the tube over, and out comes nothing at all … new Pholcogel can’t spill. Kids love the raspberry flavour too. Ask your chemist for new Pholcogel. It costs just 96 cents.

Pholcogel
Brand of Pholcodine

cough suppressant jelly

Pfizer

Non-Spill Jelly Form

Modern plastic tube
with self-standing top.

From Woman’s Day. June 27, 1966.

Preventive Medicine

Sunday, September 10th, 2006

1957 kitchen

My Great Aunt had raised nine children on a farm; fed them and the farmhands; done all her own housework and helped with the outdoor chores. And she had never been ill in her life. Finally her family doctor asked her the secret. “I constantly see young women,” he said, “who have only one or two children and whose homes are full of gadgets to lighten work, but who suffer from nervous exhaustion or psychosomatic aches and pains. How is it that you managed never to have a nervous breakdown?”

“You know, Doctor,” she replied, “I’ve always wanted to have a nervous breakdown. But every time I was about to get around to it, it was time to fix somebody a meal.”

-Beach Conger

S.R. Toothpaste Does a Double Job For You!

Tuesday, July 10th, 2007


(click image for a larger view)

Miss Foolish only keeps her teeth white

Miss Wise uses S.R. and keeps her white teeth!

Because S.R. containing sodium ricinoleate* protects teeth from their greatest danger – GUM TROUBLE!

Your sparkling white teeth will be protected if the gums they grow in are kept healthy. Gum trouble – dentists tell us – is a more costly enemy than decay. This is why S.R. contains a proved protection ingredient – sodium ricinoleate.

Regular brushing with S.R. strengthens your gums’ resistance to troubles that undermine the whitest teeth. S.R. does a double job for you – keeps teeth beautifully white and protects them by guarding gums.

Remember: your teeth are only as safe as the gums they grow in – so see your dentist twice yearly and use S.R. twice daily.

*Did you know that dentists use Sodium Ricinoleate to promote gum health?

teeth white – gums right!

From Australian Women’s Weekly. April 15, 1950.

That Peach-Bloom Skin!

Thursday, August 9th, 2007


(click image for a larger view)


You darling, you!

THE WORLD ADORES THAT PEACH-BLOOM SKIN

“OLIVE OIL IN SOAP”
say doctors, “to keep skin lovely”

YOU darling, you! With your velvety, petal-smooth skin! For beauty’s sake, let’s hope mother knows how to keep that skin of yours enchanting as the years go by.

When you were a tiny baby, olive oil was the doctor’s prescription for your sensitive skin. And, of course, he prescribed an “olive oil soap.” Because such a soap is infinitely kind to tender skin.

Palmolive is made from a blend of olive and palm oils – a secret blend which has made it the ideal beauty soap for all types of skin.

Olive oil – nothing else – gives it that soft, olive-green color, a color that assures you of natural purity and safety. Olive oil, too, gives Palmolive a velvety lather, which gently penetrates the tiny pores, freeing them of accumulations easily . . leaving skin soft, smooth, gloriously clear and fresh.

Mother, buy three cakes today. Start tonight – to use this 2-minute treatment, for yourself and baby, both ; massage Palmolive’s soothing lather well into those tiny pores. Rinse with warm water, then with cold. You’ll soon discover that “schoolgirl complexions” depend on natural, wholesome care. And your beauty, as well as baby’s, will be protected by Palmolive – the soap of youth.

P.S. Are you schoolgirl complexion all over?
Use Palmolive for the bath, too.

PALMOLIVE . . . the soap of Youth


This much olive oil goes into the making of every cake of Palmolive.

THE PALMOLIVE-PEET CO.
U.S.A.
PALMOLIVE
PURE SOAP CONTAINING PALM AND OLIVE OILS


Detail of Ad Illustration

From The Saturday Evening Post. 1933.

The Family that Steals Together, Stays Together!

Tuesday, April 17th, 2007


(click image for a larger view)

Look what happened when we STOLE DAD’S SOAP!

Another date with Jim, Mom. He says I’m his number one girl these days!

Yes, ever since you started using Dad’s Lifebuoy! -It’s wonderful how it stops “B.O.” and men do like a girl to be dainty!

• • • • • • • • • • • • • •

Johnnie hasn’t had a cold this winter.

Well, I make him wash his hands often with your Lifebuoy -It helps remove germs you know!

• • • • • • • • • • • • • •

I used to be ashamed of my grimy “warworker” hands, Mom -But not any more!

The new Lifebuoy gets them really clean doesn’t it!

• • • • • • • • • • • • • •

You can’t help perspiring, working in a hot kitchen; that’s why I’ve changed to Lifebuoy, it stops “B.O.” and I particularly like the way its new vanishing scent disappears so quickly!

Try it now Better than ever NEW LIFEBUOY
From head to toe it stops “B.O.”

Guaranteed by Good Housekeeping
Replacement or Refund of Money
If Defective or Not As Advertised Therein

LIFEBUOY HEALTH SOAP

Use It Daily!

NEW Added Ingredient

NEW Vanishing Scent

SAME Protective Lather

From Good Housekeeping Magazine June 1943

The Woman’s View

Wednesday, October 11th, 2006

ruth millett 1By RUTH MILLETT

News comes from London that the wife of a British army major quit her job as assistant commandant of a hospital when her superior, a man, objected to her lipstick. She’s looking for another war job — where camouflaging a face isn’t considered an unpatriotic activtiy.

To men, her gesture of defiance may seem silly, irrational, and ridiculous.

To women it makes sense.

Why should a young, good-looking woman (or any woman, for that matter), be penalized for her patriotism?

Just because a woman has volunteered to do a dangerous and important job in wartime is no reason she has to look grim and unattractive and as much like a man as possible.

It doesn’t take much time for a woman to put on lipstick — no more than it takes a man to look in a mirror, smooth his hair, and admire himself. And if there are any men in the army who have given up that privilege, war does change men’s habits drastically. I havn’t noticed, either, that men stop shaving when they enter the army.

And once a woman’s lipstick is on – how much better off she is. No man can be expected to appreciate the satisfaction that comes from knowing that lipstick is freshly applied. Lipstick gives a woman poise and courage to face the world. Made up, a woman is ready for any emergency. Gray-faced, she is already half-way licked by life.

* * *

NEED ‘PEPPING UP’ WORSE THAN EVER

The major’s wife knows her rights, and the rights of all women – even in wartime.

Ask them to do hard, tiring, dangerous jobs and they agree readily. Ask them to skimp on food, clothes and luxuries – and they do it without complaint.

But tell them to give up lipstick and there is trouble. Their lipstick is their badge of femininity, and they need it worse than ever in times of trouble.

From The Bismark Tribune. Bismark, North Dakota. February 20, 1941.

Unmentionable Ads

Thursday, March 8th, 2007


The stocking with the original slenderising seam

Obtainable in the following styles:
303 Rayon medium weight. 357 Rayon lightweight. 315 Rayon Plated on Lisle.

Sunflex
Circular Stockings

Of all good Drapers, Stores, etc.

MADE BY THE MAKERS OF TUDOROSE STOCKINGS

From Woman’s Weekly. April 15, 1950.

‘Next of skin’ loveliness for you
with a Berlei Unda-lift Brassiere

What a lovely, youthful line the Unda-lift gives! How cleverly the 3-way ribbons lift from underneath, moulding the bust into a high, seperated contour. And what comfort this ingenious design and perfect finish give you. Try one on and see.

Berlei
Regd.
Unda-lift Brassieres

From Woman’s Weekly. April 15, 1950.

TAMPAX is worn internally – No belts, pins or pads. So comfortable, too – No chafing! You’re quite unaware of its presence!

It’s discreet as well as dainty – No chance of embarrassment to me or others. Complete protection, too!

For a dozen reasons, women who use Tampax bless the doctor who invented it! It’s so simple to use, so quick and convenient, so safe. It’s more hygienic, more comfortable. Yes, Tampax is protection in its daintiest, neatest, most complete and perfect form. Yet it costs no more than less modern methods. And the two absorbency sizes cater for all needs!

TAMPAX
Sanitary Protection Worn Internally

Regular Tampax No. 1; Super Absorbent Tampax No. 2; in 10′s – 1/9 and 2/-. And in economical 40′s packs – 6/6 and 7/6

From Woman’s Weekly. September 10, 1949.

For Ladies of Discrimination..

Mene

Supreme for over 50 years
Proved by ever-increasing demands
Obtainable in 5 sizes.

Menex
Regd.

A high grade SOLUBLE towel*
Available in three sizes

*Snug-fitting
and secure, with pre-stretched, sewn
on loops and moisture-proof backs.

From Woman’s Weekly. September 10, 1949.