Look what happened when we STOLE DAD’S SOAP!

Another date with Jim, Mom. He says I’m his number one girl these days!

Yes, ever since you started using Dad’s Lifebuoy! – It’s wonderful how it stops “B.O.” and men do like a girl to be dainty!

Johnnie hasn’t had a cold this winter.

Well, I make him wash his hands often with your Lifebuoy -It helps remove germs you know!

I used to be ashamed of my grimy “warworker” hands, Mom -But not any more!

The new Lifebuoy gets them really clean doesn’t it!

You can’t help perspiring, working in a hot kitchen; that’s why I’ve changed to Lifebuoy, it stops “B.O.” and I particularly like the way its new vanishing scent disappears so quickly!

Try it now Better than ever NEW LIFEBUOY
From head to toe it stops “B.O.”

Guaranteed by Good Housekeeping
Replacement or Refund of Money
If Defective or Not As Advertised Therein

LIFEBUOY HEALTH SOAP

Use It Daily!

NEW Added Ingredient

NEW Vanishing Scent

SAME Protective Lather

From Good Housekeeping Magazine June 1943

When Daddy is too tired to care . . .

Help him back to active
good health with . . .

Parke-Davis
MYADEC

9 VITAMINS 11 MINERALS

When responsibilities and pressure of work
result in loss of appetite and skimped meals,
leaving him with a jaded. worn-out feeling,
MYADEC can provide essential vitamins and
minerals.

Just one capsule a day costs only 9d. (8c).
Ask your family Chemist about MYADEC.

Parke-Davis
100 YEARS
Better Medicines
For a Better World
1866 – 1966

MYADEC CAPSULES
HIGH POTENCY
VITAMIN – MINERAL
FORMULA

For the treatment of
vitamin – mineral
deficiencies

DOSE: 1 capsule daily
or as directed by the physician.

PARKE, DAVIS & CO.
SYDNEY

From Woman’s Day. June 27, 1966.

CORVALLIS Ore. — Fear of spoiling children has become a serious hurdle to “good mothering and fathering” in recent generations, a family life authority believes.

Mrs. Katherine Read, head of the Oregon State College family life and home administration department, says the fear of spoiling children with “too much” love and attention has created a “bogeyman” for parents.

To overcome the problem, she recommends a big, “natural” dose of mother and father love.

Too many young mothers are afraid to pick up a crying child because of fear it will spoil him Mrs. Read believes.

So the mother does not respond, the infant continues to cry, and both are unhappy, Mrs. Read points out. Mothering loses some of its satisfaction in this situation.

Mrs. Read says there is no doubt a child can be spoiled. But “too much love” isn’t a basic cause, in her opinion. Lack of love may be, however, because the unsatisfied child continues to seek love and attention and becomes “demanding” or spoiled.

The spoiled child is one, too, who has been deprived of responsibilities which are rightfully his and deprived of facing consequences of his acts. For example, he is the child whose mother tried to stop his crying when he slipped and fell by pretending to “spank the naughty old chair” instead of giving him comfort for the fall and explaining how it happened. The explanation lets the child face reality and to learn to modify his behavior, Mrs. Read explains.

Taken from the Mansfield Observer. Mansfield, Ohio. May 30, 1956.