Luxite

Permanently Pleated Slip of Nylon

*Again awarded Fashion Academy Gold Medal

Luxite

Permanently Pleated Gown of Nylon

Mother will welcome this excitingly flattering gown. Fashioned with bodice and sweeping hemline of nylon permanent pleats. Nylon woven sheer embroidery forms the shoulder straps. In dreamy coral, blue and white. Sizes 32 to 40.

$10.95

*Again awarded Fashion Academy Gold Medal

Taken from The Atchinson Daily Globe. Atchinson, Kansas. May 3, 1953.

By Mary Hampton

Mary, the school girl, has lots of sweaters and skirts. Sometimes she wears blouses. And only one of the skirts is pleated. All the rest are slender. Now she needs a new coat…

It will be a short coat and maybe fleece. The color will be soft yellow because yellow is lovely with the gray skirt, with the green and red plaid, with the green and with the gray flannel. Also yellow will be perfect over her navy date dress.

Mrs. D. E., age 62, needs a coat for church and club meetings, nothing too dressy but it need not do the work of her tweed rainy-day coat either…

Hers will be black since her best dress and accessories are black also and especially since she wears her coats for three or more years. It will be nice quality wool and the lines will be slender and fitted (no flare) because she is very “large in the bosom but has nice hips. It would be charming if it could have one of the new shoulder-wide cape collars and the right kind would hide the “top”. Then for that color which fashion demands and our mortal needs there will be pink to purple flowers upon her hat and a pink silk collar and cuff on her black dress. Maybe pink pearls, too.

LONG SILK COAT

“Clubwoman” just longs for a silk suit. It is just the type thing she needs for various affairs and yet she never looks or feels right in suits. Her figure is wide-hipped and swayback…

So she will be delighted when she hears about the new full-length silk coats which do everything for a wardrobe that a silk suit does but at the same time gives the long coat lines. She can make a flare brick coat in faille or ottoman, maybe with new yolk and lantern sleeves which push up in three-quarter length. She can also line it with a charming print such as aqua dashed with black and make a softly becomming dress to match. But also for alternate, she must make a slender skirt to match the coat – and there can be lots of blouses.

FLEECE WOOL BOLEROS

Young Wife has mostly circle type skirts. Some are separates but three belong to Jersey dresses which she loves and wears all tne time. She has found that three-quarter length coats look bulky and lose their chic with full skirts. But neither does she want a full length coat. What can she do?…

She can buy one of the amusing tiny coats – fleecy wool but only bolero size and length. They are very young and new and good with such costumes. Or she can make long wool jersey stoles with deep wool yard fringe to go with the skirts. These take the place of wraps and are very new and modish.

From The Long Beach Press. Long Beach, California. February 11, 1951.

Two organza scarf hats, both rose-trimmed, from the Harbig collection. Both cost approximately 25/ and will be available at leading stores.

THE NEW HATS ARE SOFTLY FEMININE

ACCORDING to Sydney milliner Bill McCowage, Australian hat styles for the coming spring and summer will combine all the best ideas from London, Paris and Rome.

London favours snoods worn beneath another hat and also “baby bonnets”-made from soft fabrics and
flowers.

Paris presents an abundance of imaginative and often exotic ideas which don’t conform with any one “line,” but the dominant theme is soft and feminine, influenced by “My Fair Lady.”

Two styles stand out -the Breton and the turban, and combinations of both.

Paris likes the head to be neat and not too gaudy.
Materials range from very soft chiffon and organza to fine, frequently transparent straws.

A novel idea from Paris, London and Rome is the use of chair cane for hats-introduced to Sydney by Mr McCowage.

From Womans Day. Australia. August 2, 1965.