Luxury Under-Cover!
Luxite
Permanently Pleated Slip of Nylon
*Again awarded Fashion Academy Gold Medal
Luxite
Permanently Pleated Gown of Nylon
Mother will welcome this excitingly flattering gown. Fashioned with bodice and sweeping hemline of nylon permanent pleats. Nylon woven sheer embroidery forms the shoulder straps. In dreamy coral, blue and white. Sizes 32 to 40.
$10.95
*Again awarded Fashion Academy Gold Medal
Taken from The Atchinson Daily Globe. Atchinson, Kansas. May 3, 1953.
By Mary Hampton
Mary, the school girl, has lots of sweaters and skirts. Sometimes she wears blouses. And only one of the skirts is pleated. All the rest are slender. Now she needs a new coat…
It will be a short coat and maybe fleece. The color will be soft yellow because yellow is lovely with the gray skirt, with the green and red plaid, with the green and with the gray flannel. Also yellow will be perfect over her navy date dress.
Mrs. D. E., age 62, needs a coat for church and club meetings, nothing too dressy but it need not do the work of her tweed rainy-day coat either…
Hers will be black since her best dress and accessories are black also and especially since she wears her coats for three or more years. It will be nice quality wool and the lines will be slender and fitted (no flare) because she is very “large in the bosom but has nice hips. It would be charming if it could have one of the new shoulder-wide cape collars and the right kind would hide the “top”. Then for that color which fashion demands and our mortal needs there will be pink to purple flowers upon her hat and a pink silk collar and cuff on her black dress. Maybe pink pearls, too.
LONG SILK COAT
“Clubwoman” just longs for a silk suit. It is just the type thing she needs for various affairs and yet she never looks or feels right in suits. Her figure is wide-hipped and swayback…
So she will be delighted when she hears about the new full-length silk coats which do everything for a wardrobe that a silk suit does but at the same time gives the long coat lines. She can make a flare brick coat in faille or ottoman, maybe with new yolk and lantern sleeves which push up in three-quarter length. She can also line it with a charming print such as aqua dashed with black and make a softly becomming dress to match. But also for alternate, she must make a slender skirt to match the coat – and there can be lots of blouses.
FLEECE WOOL BOLEROS
Young Wife has mostly circle type skirts. Some are separates but three belong to Jersey dresses which she loves and wears all tne time. She has found that three-quarter length coats look bulky and lose their chic with full skirts. But neither does she want a full length coat. What can she do?…
She can buy one of the amusing tiny coats – fleecy wool but only bolero size and length. They are very young and new and good with such costumes. Or she can make long wool jersey stoles with deep wool yard fringe to go with the skirts. These take the place of wraps and are very new and modish.
From The Long Beach Press. Long Beach, California. February 11, 1951.
Whew…All I can say is that women must have been pretty brave back then, to go out in public wearing these concoctions!
One hat looks like my grandmother’s flowered swimming cap without the chin strap, another like it was constructed from a cane chair (or lattice fence) stolen from the set of “Fantasy Island” ..and ..hang on..is that Barbara Streisand in the second shot?!
Two organza scarf hats, both rose-trimmed, from the Harbig collection. Both cost approximately 25/ and will be available at leading stores.
THE NEW HATS ARE SOFTLY FEMININE
From Womans Day. Australia. August 2, 1965.
Dainty Handmade Pretties
Two Pretty Designs – A nightdress and Slip and Knicker Set
The Pattern Address
ALL ORDERS for this Paper Pattern must be addressed to WOMAN’S WEEKLY Paper Pattern Department, 21, Whitefriars Street, London E.C.4.
Write, giving the Pattern Number, and please don’t forget to state the bust size required.
South African and Rhodesian readers should write to “South African Woman’s Weekly,” P.O. Box 950, Durban, to obtain the pattern at the Overseas price. Other Empire readers can obtain the price. Other Empire livery of this pattern by mail from our London Pattern Department at the marked Overseas price.
BESTWAY PATTERN No. C628
Price 1/10
(By Post 1/11)
Overseas 2/-
ROUNDED bustline, well-fitted waist and swinging, frill-edged skirt – this slip, worn under a dress, has all the necessary details to assure a pretty line to the figure. The yoke fitted knickers, you will notice, are frill edged to match the slip.
To make the set you will need 3 1/2 to 3 3/4 yards of 36-inch wide lingerie fabric.
Here you see the pattern shape of the slip and knickers, cut out and placed in the order the pieces go together.
Suitable for plain or patterned lingerie material.
BESTWAY PATTERN No. C736
Price 1/10
(By Post 1/11)
Overseas 2/-
IN rose-bud patterned lingere crêpe, for the summertime, or in daintily printed Dayella for when nights call for something warm, here is a nightdress that is most attractive to wear and yet very easy to make and launder. It has a sweetheart neckline and a group of tiny tucks at centre front waist, from which the strap ends come to tie at the back.
It is an economical design, too, for it only takes 3 to 3 1/4 yards of 36-inch wide material.
See how simply the nightdress is cut. It is on the straight of the material so you can be sure it will keep its shape well.
The patterns of both of these designs can be had in 32, 34, 36, 38 and 40-inch bust sizes.
From Woman’s Weekly, Australia. September 10, 1949.
Repeating the
most popular offer
we’ve ever made
Big $1.50 Value!
This smart new taffeta-finish
PLASTIC RAINCAPE
Yours for only 50¢
with one label from
BREAST-O’-CHICKEN
HI-PROTEIN TUNA
Don’t miss this exciting bonus offer, brought to you by delicious Breast-O’-Chicken Tuna -the selected top-grade tuna, rated EXCELLENT for body-building protein!
Important: State size: Small, Medium or Large.
• Smartly fashioned!
• Attached hood!
• Less than 5 ounces!
• Case included!
Just send 50¢
and one label to:
————————————————————————————
BREAST-O’-CHICKEN TUNA, Box 2-B Hollywood, Calif.
I’m enclosing $________and________label(s) from Breast-O’-Chicken Tuna.
Please send me:
_________Raincape(s) SMALL
(size 32-34)
_________Raincape(s) MEDIUM
(size 36-38)
_________Raincape(s) LARGE
(size 40 and larger)
Name________________
(please print)
Address_______________
City__________________
Zone____State_________
Allow 2 to 3 weeks for delivery. Offer expires June 1, 1954.
————————————————————————————-
Taken from The Fresno Bee Republican. Fresno, California. March 25, 1954.
The bustle is back in the fashion picture with a big bow and a swish of pleats in this romantic spring party dress for juniors. Solid navy is combined with a crisp silk and acetate plaid by Ardeur to lighten the heart of the young lady who wears it.
Taken from the Panama City News. Panama City, Florida. April 30, 1953.
Slim-Line Frock
PATTERN 9175
They’ll ask you what you’ve been doing to make you look so young, slim, and pretty – when you don this dainty Marian Martin “at home” style! There’s special chic to the pointed yoke, livened with a crisp frill and three jaunty buttons, and gathered sleeve repeating these gay notes! Slim ‘n’ trim is the straight-line skirt, fitted at the waistline by cleverly placed tucks and nipped in by a narrow adjustable sash. The simple pattern’s further clarified by its accompanying complete diagrammed Marian Martin sew chart.
Pattern 9175 may be ordered only in sizes 34, 36, 38, 40, 42, 44, 46 and 48. Size 36 requires 3 & 1/2 yards 36-inch fabric and 1 & 1/2 yards ruffling.
Send 20 cents in coins for each Marian Martin pattern. Be sure to write plainly your size, name, address, and style number.
Send your order to
WINNIPEG FREE PRESS
PATTERN DEPARTMENT
Taken from The Winnepeg Free Press. Manitoba, Canada. January 11, 1937.
. . . the luxury lingerie from 1 1/4 gns. (approx.)
Women who like luxury but have only so much to spend, who expect perfect fit, who appreciate that-something-better in form, in finish, in fabrics, know that only Gossip lingerie is good enough for them. Please yourself – the next time you go shopping ask for Gossip slips and knickers, panties, etc. You’ll buy them and wear them with delight that increases day by day!
In Nylon, Rayon and Pure Silk.
Look for the Gossip Label!
Gossip Ltd. Oxford Street, London.
From Australian Women’s Weekly. March 25, 1950.
Materials: 4 balls Patons Beehive Baby Wool (this is the only yarn which should be used); 1 pair No. 10 needles; crochet hook; 2 buttons; ribbon.
Measurements: To fit 20in underarm; length, 16in.
Tension: 8 sts to 1 inch.
BACK Cast on 162 sts and work 5 rows in garter st.
Proceed as follows:
** 1st Row: * (K 2 tog) 3 times, (wl fwd, k 1) 6 times, (k 2 tog) 3 times, rep from * to end of row.
2nd Row: Purl.
3rd Row: Knit.
Rep 2nd and 3rd rows once. **
Rep from ** to ** until Back measures 11in ending with right side facing.
Next Row: * K 2 tog, rep to end (81 sts).
Shape Armholes:
Cont in garter st, casting off 5 sts at beg of next 2 rows, then dec once each end of needle in next and alt rows until 65 sts remain.
Cont until armholes measure 4 1/2 in.
Shape Shoulders:
Cast off 10 sts at beg of next 4 rows. Cast off rem 25 sts.
FRONT
Work as given for Back until armhole shaping has been completed (65 sts).
Make ribbon holes as follows:
**K 3, turn. Work 3 rows of garter st on these 3 sts. **
(Leaving these sts on spare needle.) Rep from ** to ** all along row, ending k 2 instead of k 3.
With right side facing cont in garter st until armholes measure 3in ending with right side facing.
Shape Neck:
K 24, cast off 17 sts, k 24.
Cont on last 24 sts only dec 1 st at neck edge in every row until 20 sts remain.
When armhole measures same as back armhole shape shoulder.
Next Row (side edge):
Cast off 10 sts in next and alt row. Fasten off.
Join yarn to rem sts at neck edge and work to correspond with other side.
Neckband:
Flat seam right shoulder seams tog. With right side of work facing, knit up 72 sts evenly round neck edge and work 5 rows in garter st. Cast off.
Sleeve Bands:
Join left shoulder seam for 3/4in. With right side of work facing knit up 68 sts round armholes and work 5 rows in garter st. Cast off.
TO MAKE UP
Press work on wrong side. Join side seams and neaten all loose threads. Using crochet hook, work 2 rows of dc round left shoulder opening making 2 buttonhole loops on front. Sew on buttons. Press all seams. Thread ribbon as illustrated.
Taken from Woman’s Day. Australia. August 2, 1965
For those of you wanting to keep up with the newes… ..ummm… nifty-est fashions, we suggest you try these neat links! You’ll find a great range of quality vintage and vintage-style swing dresses, blouses, circle skirts, coats, hats, handbags, shoes, jewelry, lingerie, accessories and home items!:
He doesn’t feel a thing!
A testimonial to the power of a kiss and to his Plateau suit. For never before has a suit of normal weight offered such “weightless” comfort! The radiant, silk-like worsted fabric has been prelaxed in the looming by Pacific Mills. All tension is removed, all weight evenly spread. Plateau is exclusively mated with the Balanced Tailoring of Timely Clothes . . . to bring you a new conception of comfort in immaculate attire. Plateau suits and slacks are now available in limited but growing quantities at America’s leading stores from coast to coast. Pacific Mills, Worsted Division, New York.
Plateau suits in popular models, rich solid color tones, $58; harmonizing Plateau slacks $18.75. For further information address Timely Clothes, Inc. Rochester 2, New York; or Pacific Mills, Worsted Division, Retail Service Bureau, 200 Fifth Avenue, New York, 10.
Timely Clothes
PLATEAU
The suit with the weightless feel
LOOK TO THE FABRIC FIRST-BUY PACIFIC
PACIFIC
Worsted Woolens
Ad, circa 1940s
SPECIAL PURCHASE
Thursday – Friday – Saturday
Pancake Heels
new, soft leather
Paris Fashion Casuals
value priced at
$2.88
Reg. 3.95
as seen in SEVENTEEN
You’ll love our bare-betweens! . . . flattering new ground-skimmer sandals that leave more of you bare between wide bands of rich Peanut or Red leather! Durable soles, flex-easy pancake platforms. Marvelous buys!
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HOME OPERATED
Connie Shop
IN THE MARIE
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From Panama City News. Panama City, Florida. April 30, 1953.
All over the country women are sewing chemise dresses like mad.
This is the final test of a new fashion. When the home seamstress accepts it, you can be sure it’s here to stay for a while.
Sales of chemise patterns are booming, says Albert Chaiken, one of the country’s top pattern designers. Within less than two months, a chemise dress made the “top ten” list of best – selling patterns.
“There are several reasons behind this mass acceptance of the new chemise style,” says Chaiken who, as head designer for McCall’s Patterns, has guided home seamstresses through such major style changes as the “new look” of 1947 and the Empire silhouette of 1954. “It’s easy to sew, for one thing, and fitting problems are cut to a minimum. Also, it gives women a chance to try out the new style without ruining their clothing budgets.”
Most pattern companies are including increasing numbers of chemises in their spring lines. The styles are spread through all age groups, including misses, juniors, teens, children and todlers.
Many Versions
The chemise silhouette appears in several versions. Most widely accepted in the loose-fitting shift, tapered at the hem and accented at the neckline. The middy look is part of the same fashion story, and is represented in either the classic two-piece middy or the semi-fitted dress with hipline cuff or belt giving it a two-piece look. Also popular is the bloused – back dress or suit.
“The middy,” says Chaiken, “is unquestionably the easiest of the new styles for the average woman to wear. The bloused back and the shift are good on tall, slender women and on slim junior figures. However, all the new chemise patterns are offered in several versions, and all include a belt for the timid.
Local sewing center experts advise that if you plan to sew a chemise, it’s best to select a true chemise pattern. Don’t try to make a chemise from a standard sheath. There is considerable difference in the cut, in addition to the relaxed waistline. The skirt is tapered toward the hem and style emphasis is placed at the neckline.
How to Fit
In order to insure correct fit, select your proper pattern size, going by the bustline measurement. Although the chemise allows two inches extra at the waistline, the best allowance at the hipline is one inch less. Baste waistline darts in place and try on before stitching, Be sure the widest part of the dart falls at your natural waistline. Even if you are daring enough to try a completely unfitted chemise you’ll find that a suggestion of waistline curve is becoming.
When making the chemise it is particularly important to do all fitting over the foundation garment you will wear with the dress. A longer girdle often is advisable, to give extra control at the thigh area and add sleekness to the silhouette. A rounded bra is important for the gently defined bustline.
Hemline
When marking the hem of the garment, be sure to wear the shoes you plan to wear with it, as heel height makes a difference in the hang of the skirt. The chemise should be considerably shorter than last year’s fashions, coming just below the knee.
The home seamstress will have a wide fabric choice for her new chemise. Soft fabrics such as “jersey sheer wool or silk will require linings in the back of the skirt, to retain the slender look. Crisper fabrics such as linen need no lining.
Chaiken offers a final word of advice: “Pay particular attention to the neckline and shoulder fit. When a dress fits only in that area it must be perfect.”
From The Daily Times News. Burlington, North Carolina. March 18, 1958.
Cool Cool Delight
Printed Pattern
9148 SIZES 36 – 48
by Marian Martin
Step into this cool princess dress without mussing your hair! Side-button lines are slimming as a diet – ideal for plaids, checks, solids. Sew-easy – no waist seams. Make it now. Tomorrow’s pattern: Misses’ wrap.
Printed Pattern 9148: Women’s Size 36, 38, 40, 42, 44, 46, 48. Size 36 takes 4 & 7/8 yards 35-inch.
Printed directions on each pattern part. Easier, accurate.
Send 35¢ in coin (no stamps, please) for Pattern, with Name, Address, Style Number and Size. Address Pattern Bureau, The DAILY REVIEW, Box 42, Old Chelsea Station, New York 11, N.Y.
For first-class mailing, include an extra 10¢ per pattern.
Taken from The Daily Review. Hayward, California. April 27, 1959.
I don’t know about you, but I’ve always fancied an embroidered table cloth with a matching embroidered apron to compliment the humongous embroidered peacock picture hanging on my wall. My carefully sculpted and hairsprayed granny bun/afro/helmet coiffure will complete the look that I’m going for! Won’t all my friends coming over for the party be so impressed? That hand on my hip lets them know that I’m SERIOUS about creative stitchery. (Just don’t tell them that I’m taking serveral tastes of the dessert right off the serving platter, without even cleaning my fork between bites! Jean especially gets a bee in her bonnet about that one!):
THE ABC OF EMBROIDERY
CREATIVE STITCHERY, SWEDISH WEAVING & CREWEL STITCHES
TABLE CLOTH
Materials Required:
AMERICAN THREAD
“DAWN” KNITTED WORSTED
1-4 oz. skein each White, Orange, Amber, Tangerine, and Wood Brown
1-1 oz. skein Pink
Embroidery needle
Round Tablecloth – Model shown is 60″ in diameter
1 – Apron hoop, 1 napkin
Tablecloth as shown was embroidered with 4 or 5 basic flowers, the largest being about 6 inches in diameter and the smallest being about 3 inches in diameter. For spacing cut patterns from tissue paper and pin to cloth spacing flowers as desired. Before starting place tablecloth on table and baste alond outside edge of table, then place all patterns below basting line.
Use French knots (page 6) for some centers; satin stitch (page 7) for other centers and whipped spider stitch (page 12) for other centers. Vary the color of all centers. For some flowers use graduated blanket stitch (page 6); some flowers graduated straight stitches (page 5); some graduated long and short stitches (page 11). Outline some flowers with an open blanket stitch (page 6), some with a buttonhole stitch about 1/2 to 1/4 inch from outside edge of flower. Change color combinations throughout all flowers.
Finish edge with border of graduated blanket stitch in Amber, then fill in with a short, a long and a short stitch in Orange spacing stitches evenly all around.
APRON
Take a matching napkin. Work favorite flowers from tablecloth. Cut away one corner. Place apron hoop in position and sew in place to top of apron. Cover hoop with ribbon. Finish edge same as tablecloth.
PEACOCK PICTURE
Materials Required:
AMERICAN THREAD
“DAWN” KNITTED WORSTED
3 – 4 oz. skeins White
2 – 1 oz. skeins Magic Blue and National Blue
1 – 4 oz. skein Leaf Green and Forest Green or
“Aunt Lydia’s” heavy Rug Yarn
9 – 70yd. skeins White or Natural
1 – 70 yd. skein each Turquoise and National Blue
1 – 70 yd. skein Forest Green
2 – 70 yd. skeins Dark Green
Embroidery needle
Frame
1- “AUNT LYDIA’S” PUNCH RUG FOUNDATION #679 (available at NOTION COUNTERS or send $1.50 to AMERICAN THREAD at 90 Park Avenue, New York, New York 10016, Dept. 221)
Following colors on rug foundation embroider tail and head feathers in long and short stitches (page 11). Embroider main body section in chain stitches (page 6) with Forest Green or Dark Green. Outline wings in whipped back stitch (page 4) with Leaf Green or Dark Green. Work background in long and short stitches with Magic Blue or Turquoise, then a row of long and short stitches in National Blue.
FINISHING: Stretch and pin to size (page 3). Place over backing and frame.
From American Thread book, The ABC of Embroidery. Star Book No. 221. Circa 1970.
It was the teen-aged daughter’s first dance, and she desperately wanted an off-the-shoulder frock. Her mother felt she wasn’t old enough to wear anything so sophisticated. There was a heated family discussion, and it was the father who finally settled the problem. “Well,” he proposed, “let her try on one. If it stays up – she’s old enough to wear it.”
- Margaret Helms
Welcome to the . . .
Home Demonstration Club Women
For that Special Day!
Trudy Hall Originals
$12.95
Pinwale pique . . . perfectly enchanting for graduation and special occasions with its matchbox jacket of embroidered eyelet pique. The sleeveless dress is “fashion – important” for its new notched neckline. Wear it with our congratulations and the best of luck!
White only.
7 to 15; 8 to 16
Waisner & Shelver
The Shoppe of Sensible Prices
From the Atchinson Daily Globe. Atchinson, Kansas. May 3, 1953.
The stocking with the original slenderising seam
Obtainable in the following styles:
303 Rayon medium weight. 357 Rayon lightweight. 315 Rayon Plated on Lisle.
Sunflex
Circular Stockings
Of all good Drapers, Stores, etc.
MADE BY THE MAKERS OF TUDOROSE STOCKINGS
From Woman’s Weekly. April 15, 1950.
‘Next of skin’ loveliness for you
with a Berlei Unda-lift Brassiere
What a lovely, youthful line the Unda-lift gives! How cleverly the 3-way ribbons lift from underneath, moulding the bust into a high, seperated contour. And what comfort this ingenious design and perfect finish give you. Try one on and see.
Berlei
Regd.
Unda-lift Brassieres
From Woman’s Weekly. April 15, 1950.
TAMPAX is worn internally – No belts, pins or pads. So comfortable, too – No chafing! You’re quite unaware of its presence!
It’s discreet as well as dainty – No chance of embarrassment to me or others. Complete protection, too!
For a dozen reasons, women who use Tampax bless the doctor who invented it! It’s so simple to use, so quick and convenient, so safe. It’s more hygienic, more comfortable. Yes, Tampax is protection in its daintiest, neatest, most complete and perfect form. Yet it costs no more than less modern methods. And the two absorbency sizes cater for all needs!
TAMPAX
Sanitary Protection Worn Internally
Regular Tampax No. 1; Super Absorbent Tampax No. 2; in 10’s – 1/9 and 2/-. And in economical 40’s packs – 6/6 and 7/6
From Woman’s Weekly. September 10, 1949.
For Ladies of Discrimination..
Mene
Supreme for over 50 years
Proved by ever-increasing demands
Obtainable in 5 sizes.
Menex
Regd.
A high grade SOLUBLE towel*
Available in three sizes
*Snug-fitting
and secure, with pre-stretched, sewn
on loops and moisture-proof backs.
From Woman’s Weekly. September 10, 1949.
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